Did You Lose Money on Whole Foods Last Week? You Didn't Have To.

Last week was not a lot of fun for Whole Foods Market (NASDAQ: WFM  ) shareholders.

On Wednesday, Whole Foods reported fiscal second-quarter earnings that missed analyst estimates on both sales and earnings. Whole Foods then added insult to injury by cutting its earnings guidance for the rest of the year -- its third such guidance cut in the past six months. 

Investors responded to the news by dumping the stock, sending Whole Foods shares down 19% in a day. Just like that, Whole Foods lost $3.3 billion worth of market cap -- and investors found each of their shares worth $9 less than before the earnings news broke.

Meet the analyst who warned you about Whole Foods
That is to say, most investors lost $9 a share on Whole Foods last week. A few lucky investors managed to sidestep the panicked rush for the exits, avoid the huge losses, and get out before the bad news broke. How did they do it?

They got an early warning to dump Whole Foods stock, that's how. And it was an analyst at independent stock research firm Wolfe Research who warned them.

Source: TipRanks.

According to stock analyst tracking and ratings site TipRanks, the top-ranked (bearish) analyst currently following Whole Foods is a gent by the name of Scott Mushkin, who works for Wolfe. On May 5, a day before Whole Foods' earnings came out, Mushkin told Bloomberg Businessweek that although "Whole Foods is probably one of the finest retailers out there ... a lot of products that were once available at Whole Foods and hard to get at other places are now more widely available."

According to Mushkin, rivals such as Kroger (NYSE: KR  )  and H-E-B have been stealing market share from Whole Foods by catering to middle-class shoppers who want to buy the occasional organic or high-end grocery product -- but don't want to have to visit a separate store to get it. This, says Mushkin, has led to a slow decline in store performance (same-store sales) at Whole Foods that's been going on since about Q4 2012.

The crystal ball worked
Bearing this in mind, and fearing what this trend might mean for Whole Foods' fiscal Q2 earnings results, Mushkin blew the whistle on Whole Foods Tuesday, a full day before Whole Foods' earnings came out, and told investors to sell the stock before earnings. Turns out, he was right about that -- and not for the first time.

According to TipRanks, which keeps tabs on well over 3,000 individual analysts working for some of Wall Street's best-known firms, Mushkin is near the top of the heap. Of the 22 stock recommendations that the analyst has made over the past four years,  64% have generated positive profits for investors, and Mushkin's average recommendation returned a whopping 15.3% profit over the succeeding year -- beating the S&P 500 by 4.5 percentage points. This kind of performance is good enough to win Mushkin a rank of No. 228  out of the 3,075 analysts  that TipRanks tracks. (Note: These numbers will vary slightly from day to day, as stock prices fluctuate.)

Any more bright ideas, stock genius?
That's all well and good for investors who listened to Mushkin last week, of course. But how does it help you today? Well, as it turns out, Mushkin also has low expectations for another pretty famous grocer -- Wal-Mart Stores (NYSE: WMT  ) -- a stock that, according to TipRanks, he is rating a sell. Wal-Mart is set to report earnings today.

Looking only just a bit farther out, Mushkin also has an idea for a stock you might buy in order to make back some of your losses from not selling Whole Foods last week. And it's the very same grocery store chain that Mushkin blames for stealing Whole Foods' thunder last week: Kroger. According to Mushkin, Kroger shares are very much a buy at today's share price of less than 16 times earnings (Whole Foods, by the way, still costs 26 times earnings even after its sell-off, while Wal-Mart sells for a bit more than 16 times earnings).

Will he be proven right again? We won't have to wait too long to find out; Kroger reports its earnings next month. 

Source: TipRanks.

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Read/Post Comments (8) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 15, 2014, at 9:43 PM, java2645 wrote:

    Why is this guy allowed on the site, when the stock is a buy, everywhere. Now I get a warning, I could have avoided this loss by some person I don't know who is telling me something different then the actual fools? I am confused, is he a sales pitch for the motley fool? Well, its not a smart one as I see it. If I had seen this, maybe I would have headed his advice, if the motley fool allows his advice on the site, where wfm is a buy everywhere you look. Please explain. This to me is either a sales pitch or just an oxymoron. Now am I to go to this guys site with his return success? Or stay with the fools. I honestly don't get it.

  • Report this Comment On May 15, 2014, at 9:50 PM, java2645 wrote:

    I of course am referring to Scott Mushkin Wolfe Research, article above. Who has his own site? I do wish I saw this a week ago as stated, however, advice was to buy more. So, tell me, Is Scott writing for the fools now, or what's the deal? who is he? Why here? Why slap in the face, and kind of calling me a fool literally for not taking advice, I did not see a week ago! Or did another member post this article? Advertisement?

  • Report this Comment On May 16, 2014, at 9:35 AM, axz055 wrote:

    Is this the same Motley Fool that tells us not to try to time the market and that analysts are wrong half of the time ... now telling us we should have trusted an analyst to time the market? Mixed messages...

  • Report this Comment On May 16, 2014, at 10:02 AM, teakbay wrote:

    I have to agree, never saw this recommendation until after the fact and I do feel like a fool.


  • Report this Comment On May 16, 2014, at 3:32 PM, realfood wrote:

    to fool the fools' fool?

  • Report this Comment On May 16, 2014, at 6:31 PM, swishk wrote:

    Guess the 15.3% Avg Return and 64% success rates are Mr. Mushkin's numbers? It does seem ad-like and probably shouldn't be part of my interest. However he did make a whopping 22 recommendations over 4 years! I believe Cramer and the other talking heads on TV make that many recs daily/weekly. Just my foolish take and I'm going to double down on my WFM.

  • Report this Comment On May 19, 2014, at 1:12 PM, java2645 wrote:

    @ comment : "to fool the fool's fool?"

    Not so much into riddles...

  • Report this Comment On May 23, 2014, at 7:09 PM, daheat43 wrote:

    This seems to be a seeking alpha type article (i.e. just an opinion piece). I agree: what's up with this? Is it an endorsement?

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Rich Smith

As a defense writer for The Motley Fool, I focus on defense and aerospace stocks. My job? Every day of the week, I'm monitoring the news, figuring out the winners and losers, and tracking down the promising companies for you to invest in. Follow me on Twitter or Facebook for the most important developments in defense & aerospace, and other great stories.

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Related Tickers

8/28/2015 4:00 PM
WFM $32.85 Down -0.29 -0.88%
Whole Foods Market CAPS Rating: ****
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WMT $64.94 Down -1.14 -1.73%
Wal-Mart Stores CAPS Rating: ***