Jordan Spieth's Sponsorships Keep Growing: Why Golf's Golden Boy Is So Marketable

Pro golfer Jordan Spieth has made millions in endorsements before his 21st birthday. Now he has another sponsor.

May 16, 2014 at 11:09AM

Jordan Spieth is golf's golden boy. The reigning PGA Rookie of the Year became the first teenager to win on Tour since the Great Depression last year, and he was the youngest American to make a Presidents Cup roster ever. With nearly $7 million in career earnings, Spieth's success has already translated into a fat bank account. But is he set to make even more money from endorsements?

The latest deal
Earlier this week, he signed a sponsorship deal with AT&T (NYSE:T), the Dallas Morning News reports. Although the value of the agreement wasn't revealed, the company did say -- expectedly -- that it will last for multiple years.

With AT&T, Spieth joins an experienced PGA Tour marketer. It received heavy exposure at this year's Masters, and the company has naming rights to the annual Pebble Beach National Pro-Am. Next year, AT&T will also become the title sponsor of the Byron Nelson Championship.

The Under Armour connection
Under Armour (NYSE:UA), though, takes the cake in terms of visibility among Spieth's sponsors. The apparel giant signed him back in January 2013 when he was ranked 809th in the world, a whopping 801 spots lower than he is now. ESPN's Darren Rovell says, at that time Under Armour expressed "wanting to sign Spieth for 25 years."

While the deal probably isn't longer than a decade -- that's the estimated length of Rory McIlroy's Nike (NYSE:NKE) contract, for example -- Under Armour still has to be very happy. Spieth is the first golfer in the company's history to don its gear from top to bottom.


Under Armour.

At this year's Masters, where Spieth finished tied for second and led heading into Sunday, he displayed the "UA" logo on his pants, shirt, hat, and belt -- close to 10 in total.

Adding it all up
According to Forbes, Spieth also has endorsement deals with Berkshire Hathaway (NYSE: BRK-A) subsidiary NetJets, Rolex, Perfect Sense Digital, BioSteel Sports Supplements, and of course, Titleist, which supplies his equipment.

Golf Digest reports Spieth made $4.5 million from endorsements last year. On the course, he made about $4.6 million.

Income of World Golf Top 10 (in millions)
  Off-Course On-Course Off/On Ratio
1. Tiger Woods $71.0 $12.1 5.9
2. Adam Scott $7.6 $8.0 0.9
3. Henrik Stenson $2.9 $18.5 0.2
4. Bubba Watson $4.2 $2.2 1.9
5. Matt Kuchar $3.7 $7.1 0.5
6. Jason Day $2.5 $5.2 0.5
7. Sergio Garcia $8.5 $3.4 2.5
8. Jordan Spieth $4.5 $4.6 *1.0
9. Justin Rose $5.5 $6.2 0.9
10. Rory McIlroy $18.0 $2.6 6.9

Data via Golf Digest and OWGR. Table compiled by author. All figures are from 2013 season. *Actual ratio is 0.97, rounded up to 1.0.

As seen above, the ratio between types of income reveals a lot. McIlroy and Woods, for example, make about six times as much money off the course as they do on it. Elite fan favorites like Bubba Watson and Sergio Garcia make about twice as much off the course. The less marketable members of the world top 10, like Jason Day and Matt Kuchar, tend to outplay their endorsements. In Spieth's case, he appears to be in a middle.

Looking ahead
So how much money will he make off the course this season? That depends, but with his new AT&T deal, the total will be above the $4.5 million he made in 2013. Assuming Spieth continues to play well, his ceiling in the short term -- in terms of endorsement potential -- likely could mimic a Sergio Garcia or an Adam Scott. Both made upper seven figures from sponsors last year, but they're not close to Tiger Woods or Rory McIlroy territory.

Ultimately, Spieth isn't either. If he starts winning majors that could change, but something tells me that's O.K. with the 20-year old from Texas. He's 13 years younger than the rest of the world's top 10, on average. And that -- youth -- is the real reason companies like Under Armour and AT&T are throwing money at him. As long as Spieth continues to play at a very high level, it won't stop any time soon.

How to get even more income during retirement
Social Security plays a key role in your financial security, but it's not the only way to boost your retirement income. In our brand-new free report, our retirement experts give their insight on a simple strategy to take advantage of a little-known IRS rule that can help ensure a more comfortable retirement for you and your family. Click here to get your copy today.

Jake Mann has no position in any stocks mentioned. The Motley Fool recommends Nike and Under Armour. The Motley Fool owns shares of Nike and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

1 Key Step to Get Rich

Our mission at The Motley Fool is to help the world invest better. Whether that’s helping people overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we can help.

Feb 1, 2016 at 4:54PM

To be perfectly clear, this is not a get-rich action that my Foolish colleagues and I came up with. But we wouldn't argue with the approach.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich" rated The Motley Fool as the #1 place online to get smarter about investing.

"The Motley Fool aims to build a strong investment community, which it does by providing a variety of resources: the website, books, a newspaper column, a radio [show], and [newsletters]," wrote (the clearly insightful and talented) money reporter Kathleen Elkins. "This site has something for every type of investor, from basic lessons for beginners to investing commentary on mutual funds, stock sectors, and value for the more advanced."

Our mission at The Motley Fool is to help the world invest better, so it's nice to receive that kind of recognition. It lets us know we're doing our job.

Whether that's helping the entirely uninitiated overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we want to provide our readers with a boost to the next step on their journey to financial independence.

Articles and beyond

As Business Insider wrote, there are a number of resources available from the Fool for investors of all levels and styles.

In addition to the dozens of free articles we publish every day on our website, I want to highlight two must-see spots in your tour of

For the beginning investor

Investing can seem like a Big Deal to those who have yet to buy their first stock. Many investment professionals try to infuse the conversation with jargon in order to deter individual investors from tackling it on their own (and to justify their often sky-high fees).

But the individual investor can beat the market. The real secret to investing is that it doesn't take tons of money, endless hours, or super-secret formulas that only experts possess.

That's why we created a best-selling guide that walks investors-to-be through everything they need to know to get started. And because we're so dedicated to our mission, we've made that available for free.

If you're just starting out (or want to help out someone who is), go to, drop in your email address, and you'll be able to instantly access the quick-read guide ... for free.

For the listener

Whether it's on the stationary exercise bike or during my daily commute, I spend a lot of time going nowhere. But I've found a way to make that time benefit me.

The Motley Fool offers five podcasts that I refer to as "binge-worthy financial information."

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. It's also featured on several dozen radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable ... and I don't say that simply because the hosts all sit within a Nerf-gun shot of my desk. Rule Breaker Investing and Answers contain timeless advice, so you might want to go back to the beginning with those. The other three take their cues from the market, so you'll want to listen to the most recent first. All are available at

But wait, there's more

The book and the podcasts – both free ... both awesome – also come with an ongoing benefit. If you download the book, or if you enter your email address in the magical box at the podcasts page, you'll get ongoing market coverage sent straight to your inbox.

Investor Insights is valuable and enjoyable coverage of everything from macroeconomic events to investing strategies to our analyst's travels around the world to find the next big thing. Also free.

Get the book. Listen to a podcast. Sign up for Investor Insights. I'm not saying that any of those things will make you rich ... but Business Insider seems to think so.

Compare Brokers