Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Will This Move Save Pandora From Apple?

Streaming radio upstart Pandora (NYSE: P  ) certainly has plenty going against it to keep investors awake at night.

Source: Pandora

Always admiringly undeterred, Pandora recently made yet another move aimed at bolstering its (eventual) bottom line with the introduction of Sponsored Stations. As the name alludes to, Sponsored Stations are a way for Pandora to create, with the help of an advertising partner, a curated music experience surrounding some kind of branded campaign for its users. To be sure, Sponsored Stations, and their potential to drive some degree of additional growth for Pandora, are undoubtedly a win.

However, at the same time, Sponsored Stations might not be a remedy for some of the looming issues facing Pandora in the months ahead.

Seeing the forest through the trees
Pandora has far bigger fish to fry as we quickly speed toward the second half of the year. Most notably, tech giant Apple  (NASDAQ: AAPL  ) is intent upon doubling down on streaming radio later this year with some kind of follow-on product to its already-launched iTunes Radio. Apple's intent to go on the offensive against Pandora once again has only been reiterated in the past few days, as Apple's possible Beats Audio buy also strongly suggests this same strategic agenda.

While Pandora has certainly notched a solid win with the Sponsored Stations move, budding risk factors, like Apple's renewed interest in streaming, and Pandora's own user growth issues, should probably weigh more on its investors' minds, as tech and telecom specialist Andrew Tonner argues in the video below.

The only company that can disrupt Apple's coming homerun iWatch
If you thought the iPod, the iPhone, and the iPad were amazing, just wait until you see this. One hundred of Apple's top engineers are busy building one in a secret lab. And an ABI Research report predicts 485 million of them could be sold over the next decade. But you can invest in it right now... for just a fraction of the price of AAPL stock. Click here to get the full story in this eye-opening new report.

Read/Post Comments (0) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2961508, ~/Articles/ArticleHandler.aspx, 9/4/2015 3:04:05 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Andrew Tonner

Andrew Tonner is a tech specialist for The Motley Fool. He is a graduate of The University of Arizona with a degree in Finance.

Today's Market

updated Moments ago Sponsored by:
DOW 16,076.89 -297.87 -1.82%
S&P 500 1,916.15 -34.98 -1.79%
NASD 4,675.75 -57.75 -1.22%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/4/2015 2:34 PM
AAPL $108.63 Down -1.75 -1.58%
Apple CAPS Rating: ****
P $17.99 Down -0.14 -0.77%
Pandora Media CAPS Rating: *