Amazon.com, Inc. Courts Car Thieves to Beat Apple

Rockstar Games released Grand Theft Auto: Vice City as a follow-up to Grand Theft Auto 3. Source: Rockstar Games.

Even if Amazon.com, Inc. (NASDAQ: AMZN  )  isn't quite ready for the console wars, a deal with Take-Two Interactive (NASDAQ: TTWO  ) to put an older version of its Grand Theft Auto games on the Fire TV makes its war to win the set-top box market winnable. Fool contributor Tim Beyers explains the details in the following video.

Last week, Amazon added Grand Theft Auto 3, Grand Theft Auto: San Andreas, and Grand Theft Auto: Vice City to its appstore for Fire TV. And that's on top of seasons one and two of Telltale Games' popular adaptation of The Walking Dead comic book.

Apple (NASDAQ: AAPL  ) can't be happy about this, Tim says. The Mac maker earned more than $1 billion in 2013 revenue from its setup box. More recently, The Wall Street Journal reported that the company was in talks with Comcast (NASDAQ: CMCSA  ) to create a custom version of Apple TV. Amazon's efforts could curtail the iEmpire's momentum.

The Fire TV's more comprehensive offering could also challenge for consumers who like video games but may be unwilling to pay up for a new Xbox One or PS4. That, in turn, could lead to more sales of Amazon's $39 game controller while getting new eyeballs on the various offerings in its digital store. Either way, the e-tailer wins.

Now it's your turn to weigh in. Have you tried the Fire TV? Do you use it for gaming? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Amazon stock at current prices.

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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 20, 2014, at 5:27 PM, speculawyer wrote:

    Really? You think someone is going to make their streaming TV decision based on a decade old game?

  • Report this Comment On May 21, 2014, at 12:44 AM, DukeMontrose wrote:

    To-day, this fool copied this compilation by The WSJ's Market Watch on analyst recos of your beloved AMZN . He submits this with some trepidation + astonishment bordering on disbelief:

    Now 3 months ago

    Buy 29 29

    Overweight 5 5

    Hold 10 11

    Underweight 1 1

    Sell 0 0

    Last 3 months AMZN lost 20+% in market value.

    This is no laughing matter, n'est-ce pas?

    To end this comment with hilarity = don't we fools love to laugh !? The same bunch has an average target price of $418.22, according to Market Watch - note the decimal point. AMZN's 52 week high: $408.06. Recent price: $299. Also "projected" EPS for next year $3.26. (We are still with Market Watch). Really?

    Bezos guides to a 2Q LOSS. Does even Bezos know the EPS for this year, let alone 2015?

    PS

    Alibaba, "Asia's profitable Amazon". will arrive in 2014 in America (this is not a foolish "projection", but an announced intention, my fellow fools) iwith a multi-billion dollar bang. The same Alibaba with a reported $ 2+ billion profit in recent years, compared to AMN's which some one foolishly called a "rounding error."

    Market Watch's list is not quite complete as I know of 2 analysts with a SELL reco now AND 3 months

    ago.

    Do we have here at east a partial answer why AMZN still levitates with a 400+ PER to-day, even after a 25% haircut?

    Now you have the ultimate contrarian stance = this Fool's!. A great fan of The Motley Fool.

    May all our fellow fools investing be profitable.

  • Report this Comment On May 21, 2014, at 8:12 AM, cappington wrote:

    If Amazon is actually banking on ancient titles as Fire TV's killer apps then they are sorely mistaken.

    Yes, I'm sure Apple is seriously reconsidering its entire strategy now that this GTA/Fire TV bomb has dropped. Heads are rolling as we speak.

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