Even if Amazon.com, Inc. (NASDAQ: AMZN ) isn't quite ready for the console wars, a deal with Take-Two Interactive (NASDAQ: TTWO ) to put an older version of its Grand Theft Auto games on the Fire TV makes its war to win the set-top box market winnable. Fool contributor Tim Beyers explains the details in the following video.
Last week, Amazon added Grand Theft Auto 3, Grand Theft Auto: San Andreas, and Grand Theft Auto: Vice City to its appstore for Fire TV. And that's on top of seasons one and two of Telltale Games' popular adaptation of The Walking Dead comic book.
Apple (NASDAQ: AAPL ) can't be happy about this, Tim says. The Mac maker earned more than $1 billion in 2013 revenue from its setup box. More recently, The Wall Street Journal reported that the company was in talks with Comcast (NASDAQ: CMCSA ) to create a custom version of Apple TV. Amazon's efforts could curtail the iEmpire's momentum.
The Fire TV's more comprehensive offering could also challenge for consumers who like video games but may be unwilling to pay up for a new Xbox One or PS4. That, in turn, could lead to more sales of Amazon's $39 game controller while getting new eyeballs on the various offerings in its digital store. Either way, the e-tailer wins.
Now it's your turn to weigh in. Have you tried the Fire TV? Do you use it for gaming? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Amazon stock at current prices.
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