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Is Today the Day to Buy Williams-Sonoma?

Home-goods retailer Williams-Sonoma  (NYSE: WSM  )  jumped 7% today after the company reported a solid quarter. Revenue and comparable brand revenue both increase 10%, margins expanded, and operating income was also up from the same quarter last year.

But where'd all that strength come from? According to Motley Fool analyst Sara Hov, the company has seen a lot of success with its West Elm and Pottery Barn Teen brands, though all of the company's brands saw success this quarter. In addition, 50% of revenue came from direct sales, which means Williams-Sonoma is holding its own against looming Internet competitors like Amazon

So, is today the day for investors to dive into Williams-Sonoma? On today's Stock of the Day, Sara says yes, especially because she likes what the CEO has been doing by balancing Williams-Sonoma's growth in brick-and-mortar and e-commerce.

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9/4/2015 10:41 AM
WSM $76.80 Up +0.51 +0.67%
Williams-Sonoma CAPS Rating: ***