Williams-Sonoma: The Retailer Others Should Study

On today's Investor Beat, host Chris Hill and Motley Fool analyst Tim Hanson jump into Williams-Sonoma's recently released reports. With first-quarter profits up 17%, revenues up, and margins expanding, Chris sees the company as a rare retailer successfully executing across all platforms.

Tim pinpoints the company's success on its extremely good online marketing strategy. He notes that while the Williams-Sonoma brand had been a bit of a problem for the company, even that brand made positive headway. Chris then offers that 50% of the revenue was from direct sales online, and Tim sees this large number affected by the weather with more people shopping online. Tim sees the retail giant as an innovator in the online front, which is a strength it's clearly been exploiting.

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