The Future of Apple Stock

In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks, "What price do you think Apple  (NASDAQ: AAPL  ) will rise to? Is a $700 share price in the future?"

Brendan points out, to start, that Apple isn't likely to hit $700 per share anytime soon because of the upcoming seven-for-one stock split. That said, Brendan likes the stock because of its brand, its high level of profitability, and its relatively cheap price based on current prices. Jason agrees that Apple is a solid play, and he likes its strong balance sheet. Brendan points out that the strong balance sheet has allowed the company to pay dividends, and repurchase shares. 

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Read/Post Comments (3) | Recommend This Article (12)

Comments from our Foolish Readers

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  • Report this Comment On May 23, 2014, at 6:29 PM, PsiKick wrote:

    Apple will see $700 a share (adjusted for split) before this time next year or never. If they don't don't move into something new before 3rd quarter next year while their competitors have watches, glasses and other junk now, I would have to believe all the nay-sayers and believe they have no pipeline, let alone nothing much in it. I am betting they do it this year and the $700 might not be far behind. They could possibly do it just from a large redesigned iPhone 6. That's the way I see it and am betting it.

  • Report this Comment On May 24, 2014, at 1:30 AM, JokerJoey wrote:

    The stock rice will approach $700 on a pre-split basis as June 2 (the date the split takes effect) approaches. This date coincides with the start of the World Wide Developer Conference and the keynote speech in which it is very likely that some major announcements and surprises will be revealed. Subsequently, I predict that the stock will be at or near $150 on a post-split basis within one month or less. The wise investor will maximize his or her position to take advantage of the appreciation before it's too late.

  • Report this Comment On May 24, 2014, at 2:27 AM, DukeMontrose wrote:

    This fool believes AAPL + virtually every other stock value is impacted by the quality of top management.

    This leads me to the new arrival: Angela Ahrendts, under whose leadership (2006-2014) a venerable but stodgy brand, Burberry's was transformed into a hot global icon. As she propelled Burberry's market value from 2 to 7 Billion pounds, she also became the highest paid female executive in the U.K.

    Can we imagine what she can do at AAPL, with vastly greater resources, as chief of the already

    successful retail ops of AAPL + member of the senior management team?

    My modest price target for AAP = $100 after split + $150 before the end of 2015. "Modest", as every notch upward in its sub-par 14 PER has a better than $40 impact on the pricing of the pre-split stock


    However this fool is not so foolish (pun intended indeed) as to predict it'll reach AMZN's strato PER at which point AAPL stock would be worth something like $20,000, pre-split.

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Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2970421, ~/Articles/ArticleHandler.aspx, 8/29/2015 5:31:13 AM

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Brendan Mathews

A Fool since 2005, Brendan is a research analyst on The Motley Fool's Stock Advisor newsletter. He enjoys scouring financial statements, pontificating on competitive advantage, and any outdoor activity.

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8/28/2015 4:00 PM
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Apple CAPS Rating: ****