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Google Scores Another Big Win Against Apple

In case you haven't noticed, tech powerhouses Apple (NASDAQ: AAPL  ) and Google (NASDAQ: GOOG  ) (NASDAQ: GOOGL  ) don't exactly get along these days.

While Apple is widely credited with creating the mainstream smartphone market, Google wasn't far behind, having launched Android a year later. Android's perceived "copying" of some of Apple's software elements led, among other things, to Apple CEO Steve Jobs threatening to go "thermonuclear" on Google.

However, more broadly, the launch of Android set off an arms race between Apple and Google that would eventually lead to Android growing into the go-to software option for smartphones and tablets the world over. Things really haven't been the same between the two ever since.

Google steals Apple's crown again
For the past several years, the power of Apple's brand has outshone that of Google. It has consistently ranked as the world's most valuable brand among most major surveys of brand strength, until now. And as you might have already guessed, the title has been stolen by archnemesis Google, according to one source.

In the video below, tech and telecom specialist Andrew Tonner discusses the recent survey and what it means for investors in both Apple and Google.

Apple may best Google with its next smart device
Apple recently recruited a secret-development Dream Team to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out... and some early viewers are even claiming its everyday impact could trump the iPod, iPhone, AND the iPad. In fact, ABI Research predicts 485 million of these type of devices will be sold per year. But one small company makes this gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Read/Post Comments (3) | Recommend This Article (2)

Comments from our Foolish Readers

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  • Report this Comment On May 24, 2014, at 10:24 PM, iphonerulez wrote:

    What a joke. All the years Apple held the crown it hardly hurt Google all that much, so why should this loss of ranking hurt Apple much? If Apple takes the crown back next year, do think it will be the end of Google. Hardly. You're placing to much emphasis on this brand value thing. There are plenty of other companies below Google and Apple, so are they also considered to be in big trouble? I sure hope not. It's amazing how being number two nowadays isn't worth anything. A company becomes number 1 on some chart and suddenly all companies below it are struggling? As long as Apple continues piling up the profits and customers it really doesn't matter what some poll or survey comes up with. As long as a company keeps plugging along year after year they have a chance of improving their ranking just as Google did this year. Next year, the rankings of Apple and Google can certainly be reversed.

  • Report this Comment On May 25, 2014, at 2:31 PM, bobbydig wrote:

    Google needs something big because over night it has become the most boring tech company around. Outside of a list of vapor products Google has not done an interesting thing in YEARS! Not sure how they won this award or if any these days cares.

  • Report this Comment On May 25, 2014, at 5:13 PM, GaryDMN wrote:

    Apple still holds the customer satisfaction crown and I'm sure they value that more.

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Andrew Tonner

Andrew Tonner is a tech specialist for The Motley Fool. He is a graduate of The University of Arizona with a degree in Finance.

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