Facebook Inc. Wants to Know You Better

Don't say Facebook Inc. (NASDAQ: FB  ) isn't listening to you. Soon, the social network will roll out a feature that allows its mobile Android and iOS apps to tap into the mic of a handset to identify and post what music you're listening to or TV show you're watching. Fool contributor Tim Beyers explains the implications in the following video.

Some will no doubt see the feature as an invasion. Others, as an enhancement. Whatever the ratio, Facebook product manager Aryeh Selekman wrote in a blog post that the trends point toward users sharing more. Selekman wrote:

You may have seen a friend post a photo after a rough workout with a "feeling proud" icon. Or you've seen your friend check in at a coffee shop "drinking an iced coffee." In the last year, people shared more than 5 billion status updates that included these kinds of feelings and activities, sparking conversations in a more visual way.

Adding the ability to share music and TV tastes -- what you're listening to or watching at any given moment -- fits this same mold. But the news is also bigger than that. Rather than displaying ads based on what you say you like (i.e., "likes," group membership, etc.), Facebook will be able to display ads or offer products based on what actually entertains you on a daily basis. Tim says that's a win, for both users and investors.

Now it's your turn to weigh in. Do you want Facebook listening in on your playlist or TV time? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Facebook stock at current prices.

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  • Report this Comment On May 25, 2014, at 10:44 AM, NobodysFool2011 wrote:

    I deleted my Facebook account 7 months ago and haven't missed it a single bit. I really don't care when somebody shares the fact they've worked out or are drinking an iced coffee and have no need to see pictures of auntie's kitty eating spaghetti.

    For me, Facebook was a complete waste of time. As a 40-something business owner, every minute has potential. If I were sitting in a cubicle at a day job I hated, it might have purpose wasting the employers time or if I were a teenager, it might be fun but for me, it's useless.

    On the other hand, I started using MeetUp to meet real people in the real world. It's been fantastic.

  • Report this Comment On May 25, 2014, at 7:41 PM, kthomas101184 wrote:

    Facebook operates under one belief, and that belief is people LOVE to talk about themselves and share their opinions, thoughts, feelings etc. Facebook preferred target users are the young generations, the ones who are learning how to use the facebook to the ones that are still young enough to remember myspace.com. The more data someone shares with facebook the more intertwined and relevant facebook will become in society, just like the cellphone. Think about it from facebook perspective, if your main goal is to gather as much information from your users as possible, wouldn't you focus your attention on the generations that do not remember life or even experience what life is like without facebook? This new feature facebook is introducing will be used mainly by the generation who are new to facebook and the ones who enjoy sharing their everyday activities. Once the friends of those groups of individuals see them using it, eventually it will catch on and more will start to use it. Keep in mind facebook is a large database company, it is in their best interest to start collecting as much information as possible that their users are willing to share at the earliest part of those users lives. Facebook can introduce any feature and there will be a generation that will use it. Remember when facebook was just a profile page with basic information? Now you can see your friends, your friends friends, the status updates of your friends, your friends pictures and videos, write on your friends wall, poke, like, comment and all of these actions shows up on news feed for all your friends to see. I am a buying of FB.

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