Groupon Taps Apple Inc in Its Ongoing Turnaround

Daily deals dynamo Groupon (NASDAQ: GRPN  ) has been working nonstop in search of a sustainable business model. And interestingly enough, Groupon's most recent effort to pivot away from those same daily deals that made the company famous will also include a little help from none other than tech giant Apple (NASDAQ: AAPL  ) .

Since it went public in late 2011, Groupon's struggles have been well documented. As many of its smaller daily deals brethren eventually closed up shop, Groupon has been able to buy itself time, thanks in no small part to its industry-leading scale. All told, Groupon has still posted net losses in each of the last three years.

Source: Groupon.

However, Groupon is hoping to put its history of financial troubles behind it, and its recently launched Gnome merchant software ecosystem could help it in that effort.

Ditch your hardware for Apple's iPad
A key aspect of Groupon's pitch in pushing out Gnome to its prospective merchant partners is the inclusion of one of Apple's uber-popular iPads, which serves as the hardware that powers the service.

Want an iPad? Ditch your old hardware like Verifone's card processors in favor of the iPad, so the pitch goes.

There are certainly worse pitches to make to the small and medium-sized businesses that Groupon hopes to court with Gnome. More broadly, Groupon's strategy to leverage the highly desirable nature of the iPad Mini helps make the service all the more compelling. And in the video below, tech and telecom specialist Andrew Tonner discusses what this move could hold for both Groupon and Apple.

Groupon may be in the red but you could profit from this $14.4 trillion revolution?
Let's face it: Every investor wants to get in on revolutionary ideas before they hit it big. Like buying PC maker Dell in the late 1980s, before the consumer computing boom. Or purchasing stock in e-commerce pioneer Amazon.com in the late 1990s, when it was nothing more than an upstart online bookstore. The problem is, most investors don't understand the key to investing in hyper-growth markets. The real trick is to find a small-cap "pure play" and then watch as it grows in EXPLOSIVE lockstep with its industry. Our expert team of equity analysts has identified one stock that's poised to produce rocket-ship returns with the next $14.4 TRILLION industry. Click here to get the full story in this eye-opening report.


Read/Post Comments (0) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2970336, ~/Articles/ArticleHandler.aspx, 10/25/2014 11:23:29 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement