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‘The Amazing Spider-Man 2’ Isn’t Sticking, Is it Time to Short Sony Stock?

With X-Men: Days of Future Past entering theaters this weekend and Godzilla still rampaging after last week's big debut, the odds of The Amazing Spider-Man 2 outperforming its peers or even its predecessors look increasingly slim. Should investors respond by shorting Sony (NYSE: SNE  ) stock?

Guest host Alison Southwick puts this question to analysts Nathan Alderman and Tim Beyers in this week's episode of 1-Up On Wall Street, The Motley Fool's web show in which we talk about the big-money names behind your favorite movies, toys, video games, comics, and more.

The Amazing Spider-Man 2 isn't as sticky as its predecessor, or any of the other four films in the Spidey franchise. Credit: Sony Pictures.

Tim says that earlier concerns that The Amazing Spider-Man 2 would force too much story, too fast appear to have been validated. According to data supplied by Box Office Mojo, the movie is tracking lower than any of the Spider-Man movies that preceded it in terms of domestic grosses.

Of course, generous returns overseas could still allow The Amazing Spider-Man 2 to exceed $700 million in total grosses. Yet that would still be the lowest box office haul in franchise history -- and possibly short of Marvel's Captain America: The Winter Soldier, which opened in April, a month historically devoid of  blockbusters.

Nathan says the movie may suffer from spending too much time and too many plot points on teasing Sony's franchise aims. Audience reaction to the movie speaks to this possibility. According data compiled by Rotten Tomatoes, only 72% of moviegoers who saw The Amazing Spider-Man 2 approved -- better than Spider-Man (67%) and Spider-Man 3 (51%), but also worse than The Amazing Spider-Man (78%) and fan favorite Spider-Man 2 (81%).

Even so, Tim says shorting Sony stock would be too extreme a reaction to the film's disappointing tally. This, after all, is the company behind the PlayStation 4 so there's little chance mediocre results would hurt the underlying business. At worst, the studio scales back on plans to invest heavily in the Spider-Man movie universe.

Now it's your turn to weigh in using the comments box below. Have you seen The Amazing Spider-Man 2? If so, does the movie's financial performance surprise you? Click the video to watch as Alison puts Nathan and Tim on the spot, and then be sure to follow us on Twitter for more segments and regular geek news updates!

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Read/Post Comments (7) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 25, 2014, at 11:13 AM, HerbieJPilato wrote:

    Too much reboot too soon. They should have just continued the character from the Tobey McGuire years with a new actor (like they do with the James Bond movies)....

    Instead, they did a whole new origin story and it was...again....just too much, too soon.

  • Report this Comment On May 25, 2014, at 2:16 PM, InvisibleZombie wrote:

    Agreed, too soon, unnecessary. When my teenage nephew said it was too soon then I knew for sure! I'm not sure what kind of research they did but if teens audiences are still re-watching the first trilogy, (as well as other "old" movies), and the adult audiences were okay with the Spider-Man they knew continuing on... well? (shakes head)

    As for quality, overly CGI'd, the slo-mo bullet-dodge filming wasn't anything "CSI" hasn't done, and for all the hype about hours of makeup for Electro and GG, sure didn't look worth it. (sighs)

  • Report this Comment On May 26, 2014, at 11:21 AM, jlomb007 wrote:

    The franchise has been played out , and I agree with the post of too many reboots too soon. There are a lot of characters in the Marvel Universe and they keep going to the well to often with SM, time to move on, they are ruining what was a good thing. Too much familiarity breeds contempt.

  • Report this Comment On May 26, 2014, at 4:33 PM, LJones41 wrote:

    The franchise has been played out "my ass".

    This is all about Marvel being pissy over Gwen Stacy's death. That's all. Every time a movie features a plot twist that fans get their panties in a twist over, people sream "FAILURE".

    Human beings never learn. We're all about a drama queens with a tendency for over exaggeration.

  • Report this Comment On May 26, 2014, at 6:11 PM, Ceame wrote:

    I'm probably alone here, but I really wouldn't want Sony's Spider-Man in the MCU. No offense to Garfield or his fans... he does a good job with a specific interpretation of Spidey but he just doesn't fit my idea of Spidey. And I don't know about ASM2 but I think ASM1 got the mood and tone of the character and his universe all wrong. Spider-Man's universe- and the character himself- should be bright and ebullient. ASM1 felt more like Nolan's Batman films.

    If Spidey's going to be in the MCU I'd want it to be on Marvel's terms, not Sony's. And I'd want him to be portrayed by an actor who fits and executes the role flawlessly like Robert Downey Jr's Iron Man or Tom Hiddleston's Loki. Or Hugh Jackman's Wolverine. They're all perfect. Imo, anyway.

    If they did work out a deal to bring the ASM universe into the MCU... well, that would be a sure way to wreck my enthusiasm and make me very sad and disappointed.

    Again, I'm not trying to attack anyone else's opinion. I know a lot of people like ASM and that's great- I'm happy for you if you're one of them. Please don't hate me

  • Report this Comment On May 26, 2014, at 7:03 PM, bobfool wrote:

    They killed Gwen Stacy in the comics because they believed (mistakenly) there was "nowhere to go" with the character -- who didn't know Peter was Spider-man and was constantly being used solely as the damsel in distress or in plots about soapy misunderstandings (she thought he attacked her father but was wrong; thought he was a coward but was wrong etc). And at the same time they had an interesting character in Mary Jane Watson who was also changed by Gwen's death. The movie franchise had, instead, a character that had none of the limitations that made her so "boring" in the comics and instead was a vital part of what made it work. And the movies had no MJ to surprise us when the tragedy made her grow up. A classic examples of "fixing" what wasn't broken by being too slavish to the comics. It would've been a bolder move to save the character.

  • Report this Comment On May 27, 2014, at 8:56 AM, nwingcth wrote:

    How many people that are commenting have actually seen The Amazing Spider Man 2?Evidently besides myself just one,and I find it hilarious how his review is that the movie was good and people are throwing fits because they followed the comics with the death of Gwen Stacy.Possibly my only complaint about this movie was that it WASN'T set in the MCU, where this version of Spidey would fit perfectly.It makes me so mad when people say Maguire's weepy fat Spider man was the best Spider man ever when they haven't seen the rebooted movies.Andrew Garfield plays a believable hero,no matter if hes attempting to save someone from Flash the school bully or a giant Rhino facing off against a child who realizes this version of Spider Man is what he should have been a long time ago..A hero to the people.

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Tim Beyers

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at or send email to For more insights, follow Tim on Google+ and Twitter.

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