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This Could Be the Most Important Move Sirius XM Makes for Its Investors

A combination of strong cash flow and favorable conditions for debt restructuring could end up being a boon for long-term Sirius XM (NASDAQ: SIRI  ) investors. It gives Sirius the ability to return cash to shareholders while maintaining flexibility to invest in the company's content, strengthening its position in a market getting crowded with music-streaming services like Pandora (NYSE: P  ) and Apple's iRadio/Beats Music service.

Sirius has been capitalizing on its improved financial condition and favorable interest rate environment to retire old debt and borrow at lower rates. The immediate result of the refinancing is more cash in hand – not so different from when you refinanced your mortgage to a lower interest rate. But it's how Sirius plans to employ that cash that really matters.

SIRI Free Cash Flow (TTM) Chart

SIRI Free Cash Flow (TTM) data by YCharts

Do buybacks really matter?
Unlike dividends, where the yield provides a quick assessment of the return in value to shareholders, share buybacks can't be easily measured, and there's plenty of debate about how effective they really are. The move takes outstanding shares out of circulation, which theoretically increases the value of each share still available. But buybacks can also be overused. If a company is overzealous with buybacks, it could end up spending cash that would have been be more wisely allocated to investing in its business.

Sirius still has many outstanding shares, so the buybacks make sense. What's more, CEO Jim Meyer seemed to be exercising caution over the buybacks when he addressed an analyst's questions during last month's earnings conference call.

The analyst, Barton Crockett of FBR Capital Markets, noted that Sirius could increase its leverage considerably to either increase buybacks or offer a dividend.

Meyer acknowledged that it was "mathematically possible," but then went on to say this:

"We care about how we use the shareholders' money. We think we'll be smart with how we do that once we get through that authorization, we'll have a discussion with the board and consider what we might want to do in the future."

Cash flow is king
Sirius has a steady stream of subscription revenue. It has a growing number of subscribers – 25.8 million at the end of the last reported quarter. And those subscribers are willing to pay higher prices, as demonstrated by the more-than-expected addition of 267,000 subscribers in the first quarter, the first reporting period since Sirius XM jacked up its monthly rate by $0.50.

It also has relatively low operating costs, since most of its infrastructure is already in place. It will occasionally have to add a new satellite. And it will have to deal with increasing royalty rates in this super-competitive music-distribution market. But most of Sirius' big costs are behind it.

All that makes this company a cash-flow machine. And Sirius intends to put that cash to work to benefit investors.

But content is even more important
The key to executing these buybacks in a smart fashion is keeping enough cash to invest in content. Streaming music providers like Pandora are providing stiff competition on the music front. What's more, according to FBR Capital Markets, 64% of Sirius subscribers already use Pandora.

Sirius has to maintain its biggest advantage: top-tier original programming. As cars continue to become Internet-connected, playing into the hands of Apple and Pandora, Sirius still has an advantage in that it has great original programming. It continues to expand on that front, and it needs to. It also needs cash to do so.

The Foolish bottom line
Sirius is in a great position to buy back its stock, which would benefit long-term investors. However, buybacks need to be balanced with using its cash wisely, and continue to invest in its original content. So far, it looks like the company is poised to strike a healthy balance. Investors will want to keep their eye on how the company deploys its cash.

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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 06, 2014, at 5:39 AM, Hjbauto wrote:

    It is so refreshing to read a intelligent article instead of the bash and scare articles that have been published over the years. Thank you

  • Report this Comment On June 07, 2014, at 10:00 PM, sirifair6 wrote:


    I believe you touched upon the most challenging thing sirius xm has been addressing the past 18 months - dramatic reduction in its share count. Even after they have spent $4B they will have approximately 5.8B shares outstanding. This is still a lot of shares to buy back and I believe that the company is just beginning the share buyback effort although I do not rule out that they may sprinkle it with occasional dividends.

    The good news is that due to siri's uniquely scalable business its cash flow will continue growing healthily with EBIDTA margin reaching and I believe exceeding 40% of revenue and fcf being about 80% of EBIDTA. These are very high margins that very few company can boast.

    Q1 subscriber growth was not very impressive. I cannot recall such poor numbers in the past two or may be even three years. Again, the good news is that the fcf grew over 50% to $223M, EBIDTA was $335M and revenue $2M shy of $1B. This means that siri will handily beat its 2014 EBIDTA guidance of $1.38B, may exceed revenue target of $4B by about $200M+ and will most likely hit projected $1.1B

    I am anxious to see Q2 subscriber growth to understand better where the company is heading. If Q2 net subscriber number is over 500K siri will have to update its 2014 target to at least 1.5M new net subs from projected 1.25M. So far OEM sales in Q2 are very impressive and siri should perform well.

    To conclude, we should expect a very strong performance in the second half of the year that bodes well for the stock price that should get to where is expected to be by the most respectful analysts - at about $5 per share.

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John-Erik Koslosky

John-Erik Koslosky is a writer, journalism instructor, investor, and all-around Fool. He follows the media and social media industries, and writes about some of their publicly traded companies.

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