In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks, "I'm perplexed with Baidu's valuation metrics. They seem reasonable. Why doesn't the market see more value in this name?"
Looking back at Baidu's (NASDAQ: BIDU ) most recent earnings it reached 160 million daily active mobile search users for the quarter, up from 130 million two quarters ago, and advertisers are spending more. With features like Baidu Maps and Baidu Cloud, this is a Google-like company. However, if we compare the two valuation-wise, Baidu trades for around 10 times sales versus Google's 6 times sales. One of the concerns today is that Baidu's sales growth is coming at a cost of investing in the business. Add that to the fact that it is a Chinese company, which means that there is less transparency and a far greater risk of government intervention, and it's going to be a volatile holding.
Ultimately, while Jason thinks Baidu can be a good long-term holding, he wouldn't pursue an options strategy with it.
Are you ready for this $14.4 trillion revolution?
Have you ever dreamed of traveling back in time and telling your younger self to invest in Apple? Or to load up on Amazon.com at its IPO, and then just keep holding? We haven't mastered time travel, but there is a way to get out ahead of the next big thing. The secret is to find a small-cap "pure-play" and then watch as the industry -- and your company -- enjoy those same explosive returns. Our team of equity analysts has identified one stock that's ready for stunning profits with the growth of a $14.4 TRILLION industry. You can't travel back in time, but you can set up your future. Click here for the whole story in our eye-opening report.