Don't let it get away!
Keep track of the stocks that matter to you.
Help yourself with the Fool's FREE and easy new watchlist service today.
Ford Motor Company (NYSE: F ) recently acquired software start-up Livio to work with Ford's Smart Device Link standard. The goal is an industry standard that will provide a single method for app connectivity, allowing any smartphone to communicate smoothly and safely with all vehicles -- be it Ford or any other brand.
Livio is a disruptive company, but could it find itself being disrupted by giants such as Google? After all, Google has wreaked havoc on everyone from GPS makers with Google Maps, to automakers with its self-driving technology.
Motley Fool analyst Rex Moore was able to speak with Livio founder and CEO, Jake Sigal, at the Consumer Electronics Show in Las Vegas. In this video, Sigal explains that Google can be more of a partner in this area, rather than a threat.
A full transcript follows the video.
Warren Buffett just bought nearly 9 million shares of this company
Imagine a company that rents a very specific and valuable piece of machinery for $41,000 per hour. (That's almost as much as the average American makes in a year!) And Warren Buffett is so confident in this company's can't-live-without-it business model, he just loaded up on 8.8 million shares. An exclusive, brand-new Motley Fool report details this company that already has over 50% market share. Just click here to discover more about this industry-leading stock, and join Buffett in his quest for a veritable landslide of profits!
Rex Moore: As you know in industries like this -- the disruption -- the technology changes. It's huge, it's fast. You yourself are a disrupter, probably.
As you assess the competitive landscape out there with companies like Google, do you fear them? What do you see, competitively?
Jake Sigal: No, we need to be good partners. Anyone that's making consumer electronic devices, and those devices are interacting in cars or with cars -- whether they're being driven or they're being ridden and you're a passenger in the vehicle, or they're just maybe driving by -- you have to have good partnerships.
You want to maintain compatibility, and by having an industry standard you work across platform, which means you could be compatible with any mobile phone, on any vehicle operating system, with any potential application.
Now, of course it's up to the automaker to make sure that that app is safe, and looks the way that they want to have an experience of the car, and they control that by country and by region. That being said, you have to have partnerships with these CE companies. It's not competitive.