Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Ford Motor Company's Software Start-Up is Connecting Connected Cars

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Ford (NYSE: F  ) recently acquired software start-up Livio to work with Ford's Smart Device Link standard. The goal is an industry standard that will provide a single method for app connectivity, allowing any smartphone to communicate smoothly and safely with all vehicles -- be it Ford or any other brand.

Motley Fool analyst Rex Moore was able to speak with Livio founder and CEO, Jake Sigal, at the Consumer Electronics Show in Las Vegas. An industry standard for app connectivity will be good news for all concerned, Sigal explains in this video.

A full transcript follows the video.

Are you ready for this $14.4 trillion revolution?
Have you ever dreamed of traveling back in time and telling your younger self to invest in Apple? Or to load up on at its IPO, and then just keep holding? We haven't mastered time travel, but there is a way to get out ahead of the next big thing. The secret is to find a small-cap "pure-play" and then watch as the industry -- and your company -- enjoy those same explosive returns. Our team of equity analysts has identified one stock that's ready for stunning profits with the growth of a $14.4 TRILLION industry. You can't travel back in time, but you can set up your future. Click here for the whole story in our eye-opening report.

Jake Sigal: The problem that's in the industry is that you've got multiple types of mobile phones, with multiple apps on those mobile phones, trying to work with multiple cars, and obviously devices in your home, to provide app connectivity.

That problem is, how do you get all these different technologies to work together across one industry standard? What we're doing now at Livio is we're working with the Smart Device Link standard to provide one method for app connectivity, safely, on the dashboard.

Rex Moore: You're trying to put one standard for everyone?

Sigal: Yes.

Moore: How is this going to go over with auto makers other than Ford?

Sigal: Obviously, Ford submitted the original version of Smart Device Link, which was called AppLink, but we have a variety of suppliers that are looking at this as, they want to have control over their experience for the customer.

As long as they still maintain control of the customer experience and the look and feel -- so it looks like their system -- the underlying connectivity technology is irrelevant, as long as it's safe and it works well.

We're providing them more time to focus on their system, so they spend less time focusing on just getting the phone to connect to the car. That's what's so great about any industry standard, like Smart Device Link.

Moore: Do you have any other automakers that you're in discussions with?

Sigal: Yes. Unfortunately, we can't talk about anything going forward. What I can tell you is, if you look at our list of our supplier partners -- these are the companies that are designing the software, designing the radios, for a whole variety of OEMs -- it's significant.

These are companies that have spent hundreds of millions of dollars on infotainment systems, and they're looking for better ways -- more affordable, that are safer, that are faster -- to get app connectivity that meets all of their customers' needs so they can spend their time focusing on making their system unique, and not having to worry about the connectivity between the phone and the car.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2986585, ~/Articles/ArticleHandler.aspx, 8/31/2015 12:52:29 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Rex Moore

Rex Moore spent his formative years in Texas, and fought beside Davy Crockett at the Alamo. He currently travels the globe for TMF, bringing back video reports on conferences and companies that matter for investors.

Today's Market

updated 2 days ago Sponsored by:
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 1.21 0.06%
NASD 4,828.33 15.62 0.32%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/28/2015 4:01 PM
F $13.74 Up +0.18 +1.33%
Ford CAPS Rating: ****