How This Unique 3-D Printing Company Differentiates Itself From 3D Systems Corporation and Stratasys, Ltd.

A good product stands on its own -- and the market is starting to recognize that this 3-D printing company offers a very compelling and disruptive line of professional 3-D printers.

Jun 10, 2014 at 10:40AM

Ireland-based 3-D printing company Mcor Technologies offers a highly differentiated product in the market compared to what's coming out of 3D Systems (NYSE:DDD) and Stratasys (NASDAQ:SSYS). Instead of locking a customer into its ecosystem and selling them consumables at a high markup for the life of a printer, Mcor uses ordinary copy paper found in offices all over the world as its primary material. Consequently, Mcor's 3-D printers can cost anywhere between five and 30 times less to operate than comparable 3D Systems and Stratasys machines. Mcor's CEO Conor MacCormack believes that a good product stands on its own -- and the market is starting to recognize that Mcor offers a very compelling line of professional 3-D printers.

Mcor Color Orange Fruit

If only 3-D printed paper tasted as good as it looks. Source: Mcor Technologies.

Due to the paper-based nature of its prints, Mcor's products are really geared toward the early prototyping and concept modeling phase of product and part development. This phase of the development cycle is where Mcor offers the most disruptive potential against 3D Systems and Stratasys. With only a few hundred 3-D printers installed worldwide, Mcor certainly has to find a way to increase awareness that its products are well suited for a very specific, but essential, area of 3-D printing. Ultimately, what Mcor is selling to product designers with large product pipelines is the ability to reduce product development costs by a significant margin by adopting its technology at the onset of development.

In the following video, 3-D printing specialist Steve Heller asks Mcor CEO Conor MacCormack how the company plans on growing its awareness longer term. Going forward, 3D Systems and Stratasys investors should continue to monitor how the early prototyping market evolves because of its importance. After all, virtually every marketed product starts off life as an early prototype.

A transcript follows the video.

RIP China?
"Made in China" -- an all too familiar phrase. But not for much longer: There's a radical new technology out there, one that's already being employed by the U.S. Air Force, BMW and even Nike. Respected publications like The Economist have compared this disruptive invention to the steam engine and the printing press; Business Insider calls it "the next trillion dollar industry." Watch The Motley Fool's shocking video presentation to learn about the next great wave of technological innovation, one that will bring an end to "Made In China" for good. Click here!

Steve Heller: It sounds like you're playing in the same waters as the big players -- Stratasys, 3D Systems. You're more of a smaller company; a few hundred systems installed worldwide. How do you go about growing your install base and increasing awareness that your product is serving that same exact market and doing it great, for a fraction of the cost?

Conor MacCormack: It's all about awareness levels. Going to a show like this is very important. We do a lot of shows in the U.S., a lot of shows across Europe. It's a lot of getting the information out via social media, all the social marketing that we do, so that's a big thing.

But you're correct; we do compete against these very big companies. My philosophy has always been, if you have a good idea, it's a good idea. If it's a good product that will stand up for itself, people will want to use it-and it's starting to happen.

People are starting to say, "This is something very different." It produces a great part, extremely high color, very low price point, and the product stands up for itself. Really, it needs to be able to stand up for itself, but I think that's the way the future of 3D printing has to happen -- like you go into a Best Buy and you see all the different types of mobile phones -- it has to get like that.

Heller: Sure, commoditized, yes.

MacCormack: Yes, because at the moment if you're a dealer you're locked into that.

Heller: Exactly, that agreement and that ecosystem.

MacCormack: Yes, you're locked into that system and just that one machine, or two, three, four machines of that particular company. I think for the future of 3-D printing over the next 5-10 years, it has to become a lot more open.

Heller: Sure.

Steve Heller owns shares of 3D Systems. The Motley Fool recommends 3D Systems and Stratasys. The Motley Fool owns shares of 3D Systems and Stratasys. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

1 Key Step to Get Rich

Our mission at The Motley Fool is to help the world invest better. Whether that’s helping people overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we can help.

Feb 1, 2016 at 4:54PM

To be perfectly clear, this is not a get-rich action that my Foolish colleagues and I came up with. But we wouldn't argue with the approach.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich" rated The Motley Fool as the #1 place online to get smarter about investing.

"The Motley Fool aims to build a strong investment community, which it does by providing a variety of resources: the website, books, a newspaper column, a radio [show], and [newsletters]," wrote (the clearly insightful and talented) money reporter Kathleen Elkins. "This site has something for every type of investor, from basic lessons for beginners to investing commentary on mutual funds, stock sectors, and value for the more advanced."

Our mission at The Motley Fool is to help the world invest better, so it's nice to receive that kind of recognition. It lets us know we're doing our job.

Whether that's helping the entirely uninitiated overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we want to provide our readers with a boost to the next step on their journey to financial independence.

Articles and beyond

As Business Insider wrote, there are a number of resources available from the Fool for investors of all levels and styles.

In addition to the dozens of free articles we publish every day on our website, I want to highlight two must-see spots in your tour of fool.com.

For the beginning investor

Investing can seem like a Big Deal to those who have yet to buy their first stock. Many investment professionals try to infuse the conversation with jargon in order to deter individual investors from tackling it on their own (and to justify their often sky-high fees).

But the individual investor can beat the market. The real secret to investing is that it doesn't take tons of money, endless hours, or super-secret formulas that only experts possess.

That's why we created a best-selling guide that walks investors-to-be through everything they need to know to get started. And because we're so dedicated to our mission, we've made that available for free.

If you're just starting out (or want to help out someone who is), go to www.fool.com/beginners, drop in your email address, and you'll be able to instantly access the quick-read guide ... for free.

For the listener

Whether it's on the stationary exercise bike or during my daily commute, I spend a lot of time going nowhere. But I've found a way to make that time benefit me.

The Motley Fool offers five podcasts that I refer to as "binge-worthy financial information."

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. It's also featured on several dozen radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable ... and I don't say that simply because the hosts all sit within a Nerf-gun shot of my desk. Rule Breaker Investing and Answers contain timeless advice, so you might want to go back to the beginning with those. The other three take their cues from the market, so you'll want to listen to the most recent first. All are available at www.fool.com/podcasts.

But wait, there's more

The book and the podcasts – both free ... both awesome – also come with an ongoing benefit. If you download the book, or if you enter your email address in the magical box at the podcasts page, you'll get ongoing market coverage sent straight to your inbox.

Investor Insights is valuable and enjoyable coverage of everything from macroeconomic events to investing strategies to our analyst's travels around the world to find the next big thing. Also free.

Get the book. Listen to a podcast. Sign up for Investor Insights. I'm not saying that any of those things will make you rich ... but Business Insider seems to think so.


Compare Brokers