Apple's (NASDAQ:AAPL) recent Worldwide Developers Conference was a bit of a mixed bag for Facebook (NASDAQ:FB).

Facebook has been building a set of features that make it a far more relevant platform on top of a mobile operating system (i.e., deep linking, where it kind of sets the definition for a sort of "page rank" for apps). But in some ways, Apple undercut Facebook's deeper ambitions by introducing better app discovery and extensions between apps.

Extensions work pretty well for Facebook, as the company can integrate far better into a lot of third-party apps. Yet Apple also copied a number of features from WhatsApp (and other messaging apps) into iMessage to improve that system. All things considered, the conference was hit and miss for Facebook. That situation should play out into the future as Facebook looks to become even more relevant on top the mobile operating system, while Apple borrows its best ideas to build directly into iOS. 

In the video below, The Motley Fool's Alison Southwick talks to Fool tech analyst Eric Bleeker about Apple and Facebook's relationship as frenemies.

Are you ready for this $14.4 trillion revolution?
Have you ever dreamed of traveling back in time and telling your younger self to invest in Apple? Or to load up on at its IPO, and then just keep holding? We haven't mastered time travel, but there is a way to get out ahead of the next big thing. The secret is to find a small-cap "pure-play" and then watch as the industry -- and your company -- enjoy those same explosive returns. Our team of equity analysts has identified one stock that's ready for stunning profits with the growth of a $14.4 TRILLION industry. You can't travel back in time, but you can set up your future. Click here for the whole story in our eye-opening report.

Alison Southwick has no position in any stocks mentioned. Eric Bleeker, CFA owns shares of Facebook. The Motley Fool recommends Apple and Facebook. The Motley Fool owns shares of Apple and Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Compare Brokers