Tech giant Apple's iWatch is set to be one of the marquee product launches of the second half of the year. However, when Apple eventually brings its much-rumored smartwatch to market, it will face increasing competition from the likes of Microsoft (NASDAQ:MSFT).

Samsung Gear Fit

Source: Samsung.

According to a flourish of reportsthat surfaced late last week, Microsoft is fast at work developing its own smartwatch; it certainly makes sense that the company wants to tap into this massive growth market.

But can Microsoft muster an effective challenger to Apple's eventual iWatch?

Microsoft's smartwatch: Surface 2.0 or Zune 2.0?
Although Microsoft's most recent Surface offering might finally yield Microsoft some degree of credibility in mobile, it's no great stretch to view Microsoft's track record with consumer tech products as suspect at best.

And judging by at least some of the early reporting, it sounds as if Microsoft's coming smartwatch might fail in its attempt to match Apple's iWatch. Apparently, Microsoft's smartwatch will strongly resemble Samsung's Gear Fit wearable and will lean heavily on biometrics as a means of separating itself from the growing mass of smartwatches set to hit the market in the year ahead.

In the video below, tech and telecom specialist Andrew Tonner examines the Microsoft smartwatch storyline and what it could mean for other industry players, such as Apple, as well.

Apple's true competition in the race for smartwatch riches
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Andrew Tonner owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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