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Microsoft Prepares to Take on Apple Inc's iWatch

Tech giant Apple's iWatch is set to be one of the marquee product launches of the second half of the year. However, when Apple eventually brings its much-rumored smartwatch to market, it will face increasing competition from the likes of Microsoft (NASDAQ: MSFT  ) .

Source: Samsung.

According to a flourish of reportsthat surfaced late last week, Microsoft is fast at work developing its own smartwatch; it certainly makes sense that the company wants to tap into this massive growth market.

But can Microsoft muster an effective challenger to Apple's eventual iWatch?

Microsoft's smartwatch: Surface 2.0 or Zune 2.0?
Although Microsoft's most recent Surface offering might finally yield Microsoft some degree of credibility in mobile, it's no great stretch to view Microsoft's track record with consumer tech products as suspect at best.

And judging by at least some of the early reporting, it sounds as if Microsoft's coming smartwatch might fail in its attempt to match Apple's iWatch. Apparently, Microsoft's smartwatch will strongly resemble Samsung's Gear Fit wearable and will lean heavily on biometrics as a means of separating itself from the growing mass of smartwatches set to hit the market in the year ahead.

In the video below, tech and telecom specialist Andrew Tonner examines the Microsoft smartwatch storyline and what it could mean for other industry players, such as Apple, as well.

Apple's true competition in the race for smartwatch riches
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

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  • Report this Comment On June 11, 2014, at 1:44 AM, RattyUS wrote:

    Can Microsoft take on what? A product that doesn't exist?

    Oh look, Motley Fool has jumped the shark... Again.

  • Report this Comment On June 11, 2014, at 2:19 AM, applefan1 wrote:

    What's Microsoft going to hook their watches to? The tons of smartphones they haven't sold or the tons of Surface tablets they haven't sold?

    Microsoft is just Office and just resting on their past sales of Windows 7 and XP.

    Microsof needs to stop trying to make us all laugh, which is about all they are really doing.

    I think there is a couple million people (people that bought a Zune, Windows 8 phone and Surface tablet) that will buy anything that Microsoft makes because it says Microsoft on it. But that's not enough people that will automatically buy their products to make a dent. I don't think people that buy iPhones and Android phones are going to buy a Microsoft watch to connect to these devices. Just a hunch.

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Andrew Tonner

Andrew Tonner is a tech specialist for The Motley Fool. He is a graduate of The University of Arizona with a degree in Finance.

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