2 Hidden Winners of the World Cup

With the World Cup starting tomorrow, MarketFoolery dives into the real winners of the matches.

Jun 11, 2014 at 8:03PM

On Wednesday's MarketFoolery, host Chris Hill, along with Motley Fool One analysts Jason Moser and Morgan Housel, jump into the World Cup winners and losers. The way they see it, all Brazil might end up with in the end is ghost towns.

Brazil might look like the winner of the World Cup, but Jason thinks that no matter the victory on the turf, Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR) will come out as victors. Jason sees the World Cup as an opportunity for Facebook and Twitter to validate themselves as global communication platforms, especially because both social media companies' business strategies incorporate advertising. And consumers are using Twitter and Facebook. With over 1 billion Facebook users now, up half a million from the last World Cup in 2010 in South Africa, the World Cup offers social media a real business opportunity, while Brazil stands to be left with, as Morgan notes many countries do, empty buildings.

Chris brings up sponsors of the games and FIFA. If the company were public, Chris imagines FIFA's investors would be pretty happy after the World Cup ended. Jason adds that companies like such as Coca-Cola and McDonald's, big multinational companies, are expected to be a part of large public events like the World Cup, but he wonders if the lackluster communication infrastructure will be a big loser of the event. Chris ends by saying a video from Beats By Dre, prepping for the World Cup, got him pumped, not only to watch the games, but also to watch the business winners. 

Invest in companies that play hard -- like those soccer players at the World Cup
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Chris Hill owns shares of Coca-Cola. Jason Moser owns shares of Twitter. Morgan Housel has no position in any stocks mentioned. The Motley Fool recommends Apple, Coca-Cola, Facebook, McDonald's, and Twitter; owns shares of Apple and Facebook; and has options on Coca-Cola. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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