After Apple's (AAPL 1.27%) software-heavy Worldwide Developers Conference showing last week, investors certainly have plenty to be excited about for Apple's second half.
Source: Apple
Apple's upcoming product cycle will undoubtedly command the bulk of the tech giant's coverage in the months to come, and rightly so as these various iDevices will drive the bulk of Apple's financial performance in the months and years ahead. However, Apple investors would also do well to take note of other less-critical, but still important, features Apple also released that help further solidify its sticky ecosystem, like Family Sharing.
Why Family Sharing is a win for Apple investors
Moves like Family Sharing are subtle, but ingenious for Apple for a number of reasons.
For starters, enabling more users to access content across several Apple devices creates a greater incentive for Apple device owners to purchase content, which should help bolster high-margin iTunes and App Store revenue.
More broadly though, by increasing the incentive for Apple users to spend more on content, Apple has created a greater reason for owners of its devices to stay in its ecosystem. The key here is that keeping more users in its ecosystem also helps drive repeat purchases of Apple's hardware. In the video below, tech and telecom specialist Andrew Tonner argues that Apple's new Family Sharing feature is a win for Apple investors everywhere.
