There are few companies in business today more feared than e-commerce dynamo (NASDAQ:AMZN). has continuously eyed the mobile market as a potential growth driver in the past several years, even as more prominent players like Apple (NASDAQ:AAPL) still attract the bulk of sales for both smartphones and tablets.

However, in the weeks ahead, is expected to once again address Apple head-on with the introduction of its long-awaited smartphone.

But can Amazon actually beat Apple's efforts to crack the mass market for more advanced (read, non e-reader) technologies have born little fruit to date.'s Kindle Fire series of tablets haven't gotten the kind of traction it had originally hoped. For example, in the first quarter of this year, the Kindle Fire ecosystem saw its shipments fall 47% year over year, and only tally $1 million in total sales. Contrast's weak shipments data to Apple's 16.4 million iPads in the same period.

However in its quest against Apple, it also appears has a trick or two up its sleeve. The promotional material sent out surrounding the event touts some kind of major innovation, which is likely to be an advanced 3D screen.

So, how would this stack up against Apple's uber-popular iPhone? In the video below, tech and telecom specialist Andrew Tonner looks at the news in greater detail.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Andrew Tonner owns shares of Apple. The Motley Fool recommends and Apple. The Motley Fool owns shares of and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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