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Samsung’s Galaxy S5 Is a Hit, Is It Finally Time to Buy the Stock?

With over 11 million units sold in its first month on the market, Samsung's (NASDAQOTH: SSNLF  ) Galaxy S5 is an unqualified hit.

And yet, no one should be surprised to read that. Despite stiff competition from Apple (NASDAQ: AAPL  ) and other Android handset makers, Samsung has emerged as the top dog, controlling more than 30% of the smartphone market in the first quarter.

Success has come with each new handset. From the Galaxy S selling 24 million units out the gate, to the S3 achieving 9 million pre-orders, to the S5's sparkling debut, Samsung is putting up the sorts of numbers you'd expect from a leader. A company capable of challenging Apple in its most important business.  

In the following slideshow, Motley Fool Senior Tech Specialist Tim Beyers provides a visual history of the Galaxy smartphone series and answers the question of whether now is the time to buy Samsung shares.

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Read/Post Comments (7) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 14, 2014, at 11:52 AM, Stkspeculator wrote:

    Tony, Rule #1: If you are going to try and convince unsuspecting and naive buyers into purchasing a stock, at a minimum, please own it yourself (I actually checked your holdings and it was not included). One would hope that you would at least invest the money which Samsung paid you to write this article in their stock. That speaks for itself. As most of us know, the Galaxy S5 has been a major disaster. It has had battery problems, finger scanning problems......, the list goes on. They have resorted to "buy one, and get one free", which is the only reason that they have sold more than Apple. This last ditch effort was used by? That's right, Blackberry. How did that end again? When the iPhone6 comes out it is going to stop all but the very least expensive Samsung phones from being sold, and you know it. That's why you own Apple and not Samsung. Sure wish that there was a regulatory agency to prevent people like you from publishing this garbage.

  • Report this Comment On June 14, 2014, at 12:24 PM, vulcan747 wrote:

    The iPhone 6 will annihilate Samsung.

    This is the kind of panic by Samsung and their ilk

    that was saw when Berlin was being overrun by the Russians in WW2. Mr. Beyers - it's over....go to the bunker savor the kimchee for the last time and do the manly thing.

  • Report this Comment On June 14, 2014, at 3:04 PM, larryw101 wrote:

    Tim Beyers is a know-nothing writer who is part of the Motley Fool gang. He has zero credibility, and based on the title of this article, he continues to have none.

    Bottom Line: Motley Fool = Garbage Journalism.

    it's all about Motley selling advertising and writers getting their pennies a click for baiting readers to click on their stories.

  • Report this Comment On June 14, 2014, at 3:20 PM, alphapro wrote:

    This article is just...well...bad. It reads like an ad, not an article written by an analyst evaluating the viability of a product. He starts by saying the s5 is "an unqualified hit", based upon an 11 million unit figure. If one is trying to assess the value of the underlying stock, how could one ignore average selling price of said unit???? I am not a highly paid professional like the author, but even I could not help but notice that Verizon was running a buy one get one free offer a week BEFORE the s5 launch!!!! Within a very short time after release, the phone could be had for free. If you start a product launch this way, people instantly adjust to the metric, and expect it for all future Flagships from that company. You could get a bigger discount on a prelaunch s5 than you could on an Apple 4s, let alone any Apple with a 5 it. I am a new subscriber to MF Rulebreakers, and am very much in hopes that the quality of research/perspective/advice that went into this article is not indicative of what I just spent $$$$$$ on.

  • Report this Comment On June 14, 2014, at 5:16 PM, RIM4Life wrote:

    You might want to check your facts Beyers.

    Samsung has cut heir North America S5 production volume by 20% and their Asia production by 15%. A large part is consumer anticipation of the large screen iPhone 6.

    The S5, by all sales numbers and expectations has been tepid at best.

    The Galaxy line has been in serious decline in share for Samsung ever since the S3.

    Samsung got greedy and diluted the Galaxy brand, creating everything from a Galaxy camera, to cheap Galaxy Mini and alternates.

    And now, the Galaxy name is no longer an elite brand, and pretty much on the level of HTC, Sony, Xiaomi, and every other Android clone.

  • Report this Comment On June 14, 2014, at 5:17 PM, JarJarThomas wrote:

    It is interesting to read that samsung sold only 11 million units in the first month.

    That is nothing compared to iphone.

    I live in germany .. which is full of apple haters and samsung lovers (well in germany they say cheap is cool ... )

    if you go here to one of the electronic markets you get s5 free ... if you buy a tv ... or a refrigerator ... or a stupid robotic vacuum.

    So do they count also as sold ? Even if they are free presents because

    "People don't want to pay so much for a smartphone, but samsung pays us to clear the inventory"

  • Report this Comment On June 14, 2014, at 7:26 PM, HiramWalker wrote:

    Using your slideshow figures, you can see that the Galaxy phones don't come close to iPhone sales figures, and that 85 million last quarter is primarily crap phones. As usual, Samsung pushers use the total "sales" (shipped) number, and then pretend that the S4/5 is bigger than the iPhone. Good luck getting actual sales figures from Samsung though, as their embarrassment leads them to tout massive shipped figures on release, and then quietly hush up about how many actually sell, and then give them away with a free toaster to clear the shelves.

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Tim Beyers

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at or send email to For more insights, follow Tim on Google+ and Twitter.

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