Better Stock Today Challenge: InvenSense vs. SodaStream

In the spirit of World Cup competition, we're holding our own tournament in search of the Better Stock Today. We're pitting 32 companies against each other and you, the reader, will determine the winner.

InvenSense  (NYSE: INVN  )  takes on SodaStream  (NASDAQ: SODA  )  for this first round-robin match-up in our search for the better stock today.

Tech analyst Max Macaluso believes one of the top reasons to be an InvenSense bull today has to do with the company's tremendous growth potential. This sensor specialist has already benefited from wider adoption of mobile devices, and looks poised to also benefit from the growing wearable technology trend. Couple that with its dedication to research and development, and InvenSense can be a market leader over the long-term.

Mark Reeth, consumer goods analyst, believes the No. 1 reason SodaStream should win this match is the fact that it's undervalued. With shares down 25%, SodaStream has presented investors with a great buying opportunity. While the company didn't give investors the same growth rates it usually does in the U.S., it's still performing well in its other markets. There's no reason it won't continue to see success in those markets, and it'll likely return to form in the U.S. over the course of the year. Meanwhile, Coca-Cola and Keurig are a long way from perfecting their cold-beverage device, but SodaStream's already got it figured out and isn't going anywhere.

Warren Buffett vs. His Worst Nightmare 
Warren Buffett just called this emerging technology a "real threat" to his biggest cash cow. While Buffett shakes in his billionaire boots, only a few investors are embracing this new market, which experts say will be worth over $2 trillion. It won't be long before everyone on Wall Street wises up; that's why The Motley Fool is releasing this timely investor alert. Click here to learn more about what's keeping Buffett up at night and the one public company we're calling the "brains behind" the technology.

Vote here to determine the winner of this match and sound off in the comments box below. Check back to Fool.com to see who advances in the tournament.


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  • Report this Comment On June 17, 2014, at 1:38 PM, Aquest wrote:

    If you really are interested in investing in SodaStream, follow Peter Lynch's advice and see what the product is doing locally. Go to your local Walmart and find the SodaStream display. See how robust it is, are any shoppers looking at it? Ask some of the clerk's how often they have to restock that shelf.

    Then, in relation to Invensense, look around and see how many shoppers are carrying cell phones and wearing clothes.

    The future of these two companies becomes quite obvious.

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