PepsiCo's Newest Innovation Could Crush Keurig Cold and SodaStream

Pepsi Spire could put SodaStream and Keurig Green Mountain on the defensive. Find out who will win in this battle of the at-home carbonation platforms.

Jun 18, 2014 at 5:30PM

A wave of innovation is changing the way consumers are served beverages. PepsiCo (NYSE:PEP) recently announced a new-and-improved soda fountain, dubbed Pepsi Spire, that could help it gain ground in the restaurant space. However, the real excitement is coming from the at-home carbonation channel, where Keurig Green Mountain (NASDAQ:GMCR) and SodaStream (NASDAQ:SODA) are leading the charge. With a few miniaturizing adjustments, Pepsi Spire could soon compete with the best in the at-home carbonation space.

Squeezing into a niche
Pepsi Spire is a touchscreen soda fountain that comes in three different sizes: a countertop unit with a 10-inch touchscreen that allows for up to 40 beverage combinations, a larger countertop unit with a 15-inch touchscreen and 500 possible beverage combinations, and the newest addition that comes with a 32-inch touchscreen and more than 1,000 possible combinations.

In its current incarnation, Pepsi Spire is intended for use in restaurants, movie theaters, and other public establishments that serve beverages. However, SodaStream's success in the at-home carbonation market, and Keurig Cold's upcoming entry into the market, could prompt PepsiCo to create an at-home version of Pepsi Spire.


Photo credit: SodaStream

Moreover, Pepsi Spire would occupy the space between Keurig Cold and SodaStream. Keurig Cold plans to offer big brands with wide name recognition so that consumers can make their favorite sodas exactly how it tastes from the can. The emphasis is on quality and predictability. SodaStream, on the other hand, emphasizes customization. SodaStream allows consumers to choose how much carbonation, how much flavor, and how much sweetener to add to their drinks. It empowers consumers to build the beverage exactly how they want it.

Pepsi Spire offers the best of both: It is highly customizable, but it also includes PepsiCo's portfolio of recognizable brands and enables users to make exact measurements. As a result, users can create custom beverages that come out the same way every time. In addition, Pepsi Spire is part of the Internet of Things; it connects to a "smart network" that collects data and recommends beverage combinations. This opens all sorts of possibilities for social interaction and data analysis that are not available on Keurig Cold and SodaStream.

Syrup suppliers will be the real winners
In the long run, it is better to be a net user of technology rather than a creator of technology; innovative technology created by one company will be replaced by even more innovative technology created by another, so the real winners will be the users of technology. SodaStream's successful entry into the U.S. market may have prompted Keurig to develop its own carbonation platform that could disrupt the at-home channel. Now, Pepsi Spire could enter the at-home space and compete for dominance. Another device will surely follow, perpetuating the cycle of innovation as long as demand exists.

Fortunately for PepsiCo, the No. 2 soft-drink company stands to benefit no matter which device is on top. Since the flavors and carbonation will generate much larger margins and sales volumes than the countertop devices, the key for PepsiCo is to get its brands into as many households as possible. CEO Indra Nooyi has emphasized the company's intention to work with multiple platforms until a clear winner emerges. It could conceivably partner with Keurig and SodaStream to have its brands represented on all major platforms. This would offer PepsiCo wide distribution in the at-home channel while increasing the value of each of its partners' platforms by lending its brand power. The net result would be more beverage sales for PepsiCo.

Foolish takeaway
Pepsi Spire is a few tweaks away from shaking up the at-home carbonation channel. SodaStream's at-home soda maker is already taking the U.S. by storm, while Keurig hopes its device has similar success. If PepsiCo releases its own at-home countertop device, all three will be locked in a battle for market supremacy. However, as a company intent on increasing beverage sales, PepsiCo will reap the largest gains from the frenzied excitement and continual innovation in at-home carbonation.

Are you ready for this $14.4 trillion revolution?
Pepsi Spire is just the tip of the iceberg in this technological revolution. Have you ever dreamed of traveling back in time and telling your younger self to invest in Apple? Or to load up on at its IPO, and then just keep holding? We haven't mastered time travel, but there is a way to get out ahead of the next big thing. The secret is to find a small-cap "pure-play" and then watch as the industry -- and your company -- enjoy those same explosive returns. Our team of equity analysts has identified one stock that's ready for stunning profits with the growth of a $14.4 TRILLION industry. You can't travel back in time, but you can set up your future. Click here for the whole story in our eye-opening report.

Ted Cooper has no position in any stocks mentioned. The Motley Fool recommends Keurig Green Mountain, PepsiCo, and SodaStream. The Motley Fool owns shares of PepsiCo and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

1 Key Step to Get Rich

Our mission at The Motley Fool is to help the world invest better. Whether that’s helping people overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we can help.

Feb 1, 2016 at 4:54PM

To be perfectly clear, this is not a get-rich action that my Foolish colleagues and I came up with. But we wouldn't argue with the approach.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich" rated The Motley Fool as the #1 place online to get smarter about investing.

"The Motley Fool aims to build a strong investment community, which it does by providing a variety of resources: the website, books, a newspaper column, a radio [show], and [newsletters]," wrote (the clearly insightful and talented) money reporter Kathleen Elkins. "This site has something for every type of investor, from basic lessons for beginners to investing commentary on mutual funds, stock sectors, and value for the more advanced."

Our mission at The Motley Fool is to help the world invest better, so it's nice to receive that kind of recognition. It lets us know we're doing our job.

Whether that's helping the entirely uninitiated overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we want to provide our readers with a boost to the next step on their journey to financial independence.

Articles and beyond

As Business Insider wrote, there are a number of resources available from the Fool for investors of all levels and styles.

In addition to the dozens of free articles we publish every day on our website, I want to highlight two must-see spots in your tour of

For the beginning investor

Investing can seem like a Big Deal to those who have yet to buy their first stock. Many investment professionals try to infuse the conversation with jargon in order to deter individual investors from tackling it on their own (and to justify their often sky-high fees).

But the individual investor can beat the market. The real secret to investing is that it doesn't take tons of money, endless hours, or super-secret formulas that only experts possess.

That's why we created a best-selling guide that walks investors-to-be through everything they need to know to get started. And because we're so dedicated to our mission, we've made that available for free.

If you're just starting out (or want to help out someone who is), go to, drop in your email address, and you'll be able to instantly access the quick-read guide ... for free.

For the listener

Whether it's on the stationary exercise bike or during my daily commute, I spend a lot of time going nowhere. But I've found a way to make that time benefit me.

The Motley Fool offers five podcasts that I refer to as "binge-worthy financial information."

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. It's also featured on several dozen radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable ... and I don't say that simply because the hosts all sit within a Nerf-gun shot of my desk. Rule Breaker Investing and Answers contain timeless advice, so you might want to go back to the beginning with those. The other three take their cues from the market, so you'll want to listen to the most recent first. All are available at

But wait, there's more

The book and the podcasts – both free ... both awesome – also come with an ongoing benefit. If you download the book, or if you enter your email address in the magical box at the podcasts page, you'll get ongoing market coverage sent straight to your inbox.

Investor Insights is valuable and enjoyable coverage of everything from macroeconomic events to investing strategies to our analyst's travels around the world to find the next big thing. Also free.

Get the book. Listen to a podcast. Sign up for Investor Insights. I'm not saying that any of those things will make you rich ... but Business Insider seems to think so.

Compare Brokers