How Google Inc. Is Targeting

A new and improved Google+ promises better collaboration for business users.

Jun 20, 2014 at 9:37PM

You know all that talk about how Google (NASDAQ:GOOGL)(NASDAQ:GOOG) is challenging Facebook and Twitter to be king of social media? Forget it. The search star has another target in mind: (NYSE:CRM). Or at least that's the read I get from the planned upgrade to Google+ for business customers. The list includes:

  • Enhanced privacy settings for limiting sharing of sensitive corporate information.

  • More control over who sees profiles and who gets access to Hangouts on Air.

  • Additional features for hosting and joining private Hangouts, including limiting access to only those users tied to your domain.

What's all this for? Connecting workers, apparently. "Google+ premium features make it even easier for Google Apps for Business, Education, and Government users to share and collaborate with each other, while ensuring that confidential information stays inside their organization," the company says at its site advertising the new version. Salesforce used to call this enabling the "social enterprise."

CEO Marc Benioff shifted the narrative last year after finding that the term "social enterprise" confused prospects and customers. Nevertheless, there's growing demand for collaborative software. Researcher MarketsandMarkets predicts that total spending on Enterprise Social Software will grow from $4.77 billion this year to $8.14 billion by 2019.

Meanwhile, the changes to Google+ come barely a month after the network's internal champion, Vic Gundotra, announced plans to leave Google. Pundits went on to question the network's future without fully considering just how much progress Gundotra's team has made. Now it's clear that much of the skepticism was unwarranted.

Should Salesforce investors take Google's challenge seriously? Not yet. As much as I believe in the search king's ability to disrupt an industry, Benioff has taken dramatic steps to diversify the business. Customer service, social marketing, and cloud software development tools are now also Salesforce core competencies. So long as the underlying platform continues to be about more than internal team collaboration, the business should continue to thrive.

Google doesn't scare Buffett, but this does
Warren Buffett just called this emerging technology a "real threat" to his biggest cash cow. While Buffett shakes in his billionaire boots, only a few investors are embracing this new market, which experts say will be worth over $2 trillion. It won't be long before everyone on Wall Street wises up, and that's why The Motley Fool is releasing this timely investor alert. Click here to learn more about what's keeping Buffett up at night and the one public company we're calling the brains behind the technology.

Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google (A and C class) and at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Facebook, Google (A and C shares),, and Twitter and owns shares of Facebook, Google (A and C class). Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers