The Success of Amazon's New 3-D Tech Hinges on 1 Factor

Amazon's new 3-D tech, called Dynamic Perspective, needs to win over this key group of people to succeed.

Jun 20, 2014 at 5:40PM

Perhaps the most intriguing feature of Amazon.com's (NASDAQ:AMZN) new Fire smartphone is its "Dynamic Perspective" technology.

Amazon

Amazon Dynamic Perspective enables a new class of immersive apps, Credit: Amazon

After all, Dynamic Perspective is what enables not only the Fire's mesmerizing 3-D effects, but also its slick new one-handed gesture interface features.

What's more, Amazon plowed loads of resources into perfecting Dynamic Perspective, including years of work to create a custom sensor package comprised of four front-facing specialized cameras, four infrared LEDs, complicated real-time computer vision algorithms, and a new graphics rendering engine.

But according to the Fool's Steve Symington in the following video, all this effort could be for naught if Amazon can't win over one key group of people: application developers.

To be sure, Steve notes that Amazon appears to be off to a strong start, with this being an Android-based device and with dozens of big-name Dynamic Perspective apps already set to be available in time for Fire's July 25 launch. At the same time, however, Amazon has plenty of work to do in convincing many smaller developers that customizing their apps for use with Dynamic Perspective is worth their time and resources.

To hear Steve's full take on why software developers are key to Dynamic Perspective's long-term success, please watch the full video.

Leaked: Apple's next smart device (warning, it may shock you)
Of course, Amazon isn't the only company unveiling something new. In fact, Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Steve Symington owns shares of Apple. The Motley Fool recommends and owns shares of Amazon.com, Apple, Facebook, and Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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