It's Official: Microsoft Surface Mini Is Real

Surface Pro 3 user manual mentions Surface Mini. Annotation added. Source: Microsoft.

Microsoft's (NASDAQ: MSFT  ) Surface Mini was supposed to launch last month. The smaller version of Microsoft's tablet has been talked about for quite a while, and nearly all industry watchers expected it to be unveiled at the May press event. It wasn't.

At the last minute, management reportedly backtracked on its plans to unveil the device. CEO Satya Nadella and devices chief Stephen Elop didn't feel confident enough in the product's success, so they pulled it at the eleventh hour. Instead, Microsoft erased all references to Surface Mini ahead of the event, and Surface head Panos Panay showed off the Surface Pro 3.

But Microsoft missed a spot.

Oops
Microsoft posted a user manual for Surface Pro 3, but it forgot to purge the manual of numerous references to Surface Mini, including the one shown here. Other than passing references, not much was detailed about the smaller tablet. Microsoft has since taken down the user manual.

Rumors had suggested that it would carry a Qualcomm Snapdragon processor and run Windows RT, Microsoft's controversial watered-down operating system. Realistically, not launching the Surface Mini was likely the right call to make, as Windows RT has a horrendous track record in the market. Every single third-party OEM had abandoned the platform because of consumer confusion.

The last manufacturer to introduce a Windows RT device other than Microsoft itself was Nokia (NYSE: NOK  ) -- whose devices business now belongs to Microsoft. That means that Microsoft is officially the only company selling Windows RT devices.

ARM Holdings-based chipmakers had high hopes for Windows RT, believing it could give them exposure to desktop PCs and nudge in on Intel's turf. Unfortunately, the lack of legacy app support combined with unclear messaging have doomed the platform.

When Microsoft chose not to launch the Surface Mini, some saw it as possible indication that the company was shifting focus away from the consumer market. However, Microsoft is probably just taking a different approach.

Just days after the May event, Microsoft announced Windows 8.1 with Bing, specifically noting that it would allow hardware partners to build low-cost devices. This version of Microsoft's flagship operating system is available only through OEM-made devices, and Microsoft has either eliminated or significantly reduced the licensing fee. The company will try to make up for that lost revenue with services and advertising.

Dead or delayed?
Surface is growing as a business for Microsoft (Surface revenue grew 50% last quarter to $500 million), but one of Surface's main strategic purposes is to provide an example. It's a not-so-subtle reminder to OEMs that Microsoft is willing to take matters into its own hands if it doesn't think they're doing a good job. In this sense, the smaller Windows tablet category still needs a leader. There are some devices in this market segment, but none are as prominent as Apple's iPad Mini or Google's Nexus 7.

Using Windows RT is probably a mistake, but a Windows 8 version of a Surface Mini does make sense. The device probably isn't dead; it's probably just getting a makeover.

Leaked: Apple's next smart device (warning -- it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee that its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are even claiming that its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts that 485 million of these devices will be sold per year. But one small company makes this gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and to see Apple's newest smart gizmo, just click here!


Read/Post Comments (2) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 21, 2014, at 12:23 PM, bobbyedwards wrote:

    So if that bit in the manual makes the Mini official, then what about the fact the pen is also mentioned in original Surface RT manual? Could that mean that it was pulled too, or could it just be like happens so often on the Fool, Poor Writing!

  • Report this Comment On June 21, 2014, at 2:07 PM, dinosaur2014 wrote:

    The competition is stiff but Microsoft has continued to partner with winners! This tool, if allowed to flawlessly integrate across platforms can make a major inroad into the mobile market. Windows 8.1 is such an improvement over the maiden ship voyager Windows 8, Microsoft should learn what works and what is most likely to fail.

Add your comment.

DocumentId: 3002481, ~/Articles/ArticleHandler.aspx, 7/31/2014 10:05:55 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

TREND TRACKER: Get Rich When the Web Goes Dark

It's time to say "goodbye" to your Internet! One bleeding-edge technology is about to put the World Wide Web to bed. And if you act right away, it could make you wildly rich. Experts are calling it the single largest business opportunity in the history of capitalism… The Economist is calling it "transformative"... but you'll probably just call it "how I made my millions." Big money is already on the move. Don't be too late to the party – find out the 1 stock to own when the Web goes dark.


Advertisement