On Monday's MarketFoolery, host Chris Hill, Motley Fool One analyst Jason Moser and Stock Advisor Canada analyst Taylor Muckerman discussed the latest Apple (NASDAQ: AAPL ) rumors and shed light on how Foolish investors can already jump into the wearables market.
With more rumors spreading about a potential iWatch, Chris looks at the so far lackluster wearables market. Jason mentions that a successful iWatch will need to be compelling and provide a use other than a phone on a wrist. He doesn't see that feature as particular useful, as most consumers already have phones, unlike the purposeful Nike Fuel Band. Even though Nike (NYSE: NKE ) got out of the wearables market, the Fuel Band served a purpose. Jason suggests that the numerous sensors that the iWatch may use could make it a useful device. Taylor and Jason then discuss how Apple will be able to integrate what Samsung (NASDAQOTH: SSNLF ) and Nike have learned from diving into the wearables market early on. But Jason notes that, while the iPhone revolutionized consumers' days because of all of the features and offerings, the wearables market offers a more specialized concept and thus the market is much smaller.
Chris wonders if the Foolish investing takeaway centers on sensor technologies and Jason quickly agrees. He believes that sensor technology has a greater playing field. InvenSense (NYSE: INVN ) , for instance, makes motion sensors that can be utilized in wearable devices for companies like Google (NASDAQ: GOOGL ) , Amazon (NASDAQ: AMZN ) , or Apple. Even if Apple doesn't sell the iWatch at a frantic pace, Taylor adds, the sensors that were used to make those iWatches, were already sold.
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