Why Shares of InnerWorkings, Inc. Jumped Today

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of promotional company InnerWorkings (NASDAQ: INWK  ) jumped 12% today after being upgraded by an analyst.

So what: Analysts at Craig-Hallum upgraded the stock to a "buy" rating and put a price target of $10 on the stock. That represents about a 25% upside given today's stock price.

Now what: Analyst upgrades and downgrades can often have short-term impacts on stocks, but the pop or drop usually fades over a week or two. In fact, Wall Street analysts have a poor record against the market and don't even have much incentive to get their calls right, as this article points out. I wouldn't change your investment thesis today, and unless you're looking for an opportunity, I wouldn't be a buyer or seller solely on today's news.

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  • Report this Comment On September 22, 2014, at 1:40 PM, Lore wrote:

    I've just begin tracking this stock.

    Inner Workings is interesting because among many other print and design services, they also cater to the "hobby" tabletop gaming industry, itself growing to a nearly 1B market-- I suspect a national reaction by those who like face to face strategy and roleplaying gaming as opposed to the next first- person shooter video game.

    Hobby games are so-called because they're designed for deep gamers of all ages, who play in groups as a pastime lasting hours-- as a hobby, rather than as the national average, which amounts to playing mainstream games like Monopoly no more than 4 times a year. (Monopoly itself is an anomaly in the mainstream market: today, with its math calculations and trading mechanism, would release as a hobby game.) Settlers of Caton from Europe began as a "hobby" game available only in specialty game stores. Today, you'll also find it in Target and Wallmart, a classic crossover.

    My local game design guild hosted a talk by a rep from Inner Workings; they really do seem to supervise and coordinate all the arcane parts of typical hobby game production, from cards to trays to plastic pieces to boxes, providing choices of varnish and card stocks, and seem to offer some extra-mile help uncharacteristic of other printer brokers.

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