Buffalo Wild Wings saw standing-room-only attendance for last Sunday's World Cup match. Image source: Buffalo Wild Wings
Last Sunday's FIFA World Cup match between the U.S. and Portugal ended in a tie, but the market quickly crowned another winner on Monday.
Shares of Buffalo Wild Wings (BWLD) started this week with a solid 5% pop. For that, investors can thank an analyst report that observed solid foot traffic at Buffalo Wild Wings locations for each World Cup game so far, including standing-room-only attendance at its restaurants as hungry diners bustled to enjoy the game.
But according to the Fool's Steve Symington in the following video, this near-term optimism merely serves to highlight the beauty of Buffalo Wild Wings' broader business: Namely, that B-Dubs regularly preps for and enjoys similar surges in traffic, and can piggyback on the success of nearly any popular sporting event throughout each year.
At the same time, Steve highlights several reasons investors shouldn't try to game Buffalo Wild Wings' volatility with each individual event, but would instead be wise to consider owning it with a long-term mindset. To hear Steve's full take on the beauty of Buffalo Wild Wings' World Cup win, check out the video.
