Finding a great dividend stock is easier said than done. Nevertheless, there are a handful of generous-yielding stocks that could be comfortably added to any income investor's portfolio. One such example is Johnson & Johnson (NYSE: JNJ ) , the pharmaceutical giant behind brands such as Band-Aid, Tylenol, and Neutrogena.
As Motley Fool contributor John Maxfield discusses in the video below, there are three reasons for this. First, Johnson & Johnson has paid uninterrupted dividends for a staggering 52 consecutive years, ranking it among the most consistent dividend payers in the market today. Second, its payout ratio is 50%, which is a comfortable percentage that leaves room for both organic share price appreciation and dividend growth. Finally, with a dividend yield of 2.7%, it handily beats the 1.9% average yield on the S&P 500.
To learn more about why Johnson & Johnson should be considered as an addition to your dividend portfolio, check out the following video.