Could Apple Inc.'s iPhone 6 Be Lacking on This Important Feature?

It’s the most important feature consumers are looking for in the iPhone 6, yet Apple may under deliver.

Jul 8, 2014 at 8:25AM

As consumers continue to use smartphones more frequently and for more power hungry tasks, battery life is a key focus for smartphone manufacturers. Apple's (NASDAQ:AAPL) iPhone 5s, however, is notably lagging behind the battery life many of its peers boast. Even the older Samsung Galaxy S4 outperforms the iPhone 5s on most battery life tests. Even worse, Apple still may only make modest improvements to iPhone battery life with the iPhone 6, according to a new report from G4Games.

Can Apple pull it off?
Citing various media reports in China, G4Games says that a new rumor points to a battery life of anywhere between 1,800-1,900 mAh for the 4.7-inch iPhone 6 and around 2,500 mAh for the phablet-like 5.5-inch iPhone 6.


MacRumors renderings, by Ferry Passchier, of the alleged 4.7-inch and 5.7-inch sixth generation iPhone lineup. Photo used with permission.

Considering the 1,570 mAh battery that powers the iPhone 5s and 5c, the improved power for the iPhone 6 may sound like a satisfactory jump at first. After all, that's about an 18% boost to battery power for the smaller iPhone 6 and a 60% jump for Apple's rumored phablet.

But lighting up those bigger screens is a draining task. As G4Games notes, the 5.5-inch LG G3 boasts a 3,000 mAh battery. And Samsung's 5.7-inch Galaxy note sports a 3,200 mAh battery.

Still, there is a chance that Apple's battery life for these larger iPhones could break-even or even exceed most competition. Fortunately, battery life isn't all about battery power. It's also about energy conservation. In Apple's seemingly relentless quest to make its devices thinner and sleeker, you can bet energy conservation is a key focus for the company. As The Motley Fool semiconductor industry expert Ashraf Eassa says, "If you can't get more power, use less!"

The quest for battery conservation mostly comes in two forms: (1) semiconductor innovation and (2) improved power management from the operating system. Apple is known on both fronts to be quite productive. In OS X, for instance, Apple often sets the standard on power management. In iOS, Apple's in-house and Arm-licensed system on a chip, or SoC, architecture provides power efficiently considering the SoCs performance.

But even if Apple pulls off meaningful improvements in battery conservation in the iPhone 6, the allegedly sleeker profile of the company's next-generation smartphone lineup could put too much limitation on battery sizes for the company to become a trendsetter in mobile phone battery life.

Consumers care about battery life
Several recent surveys suggest battery life will be an important factor in purchasing decisions for the iPhone 6.

One study by RBC Capital Markets (via MacRumors) found that the main driving factor behind potential sales of the iPhone 6 was battery life, getting 33% of the votes among other features like larger screen size, an improved processor, and a better camera.

A survey by coupon site WalletHero had similar conclusions. Among the 1,500 who were asked the question (which allowed for multiple answers), "What Features/Changes Would Make You Purchase the New iPhone?" battery life was the most popular response, with 97% of respondents saying it would be a feature that would help convince them to by the phone.

Apple's biggest competitor, Samsung, knows how important battery life is to consumers. That's why it recently unveiled a new marketing campaign aimed at the iPhone's relatively worse battery life than its Samsung Galaxy S5.

Will Apple be able to deliver on this important feature with the iPhone 6? A sleeker design that allegedly limits battery power will require Apple to make significant progress in battery conservation in order to impress consumers.

The stock that may win big thanks to Apple's alleged iWatch
With the iWatch, Apple may spark a revolution. ABI Research predicts 485 million iWatch-like devices will be sold per year by 2018. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, just click here!

Daniel Sparks owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers