Mars is one of the world's largest confectionery and consumer goods companies. With four of the top 10 chocolate bars in the company's pocket, the men who founded Mars built a legacy for its three remaining heirs. But with the company being privately owned and the family often out of sight, investors may feel that the chocolate juggernaut and its owners have little to offer them.
However, with a history sprinkled with failure, drama, and brilliant product ideas, the members of the Mars family may have you believing in the power of chocolate. And key partnerships featuring rival Hershey (NYSE: HSY ) and investor extraordinaire Warren Buffett's Berkshire Hathaway (NYSE: BRK-B ) will give any investor a sweet starting point for finding other solid companies to add to their portfolio.
The slideshow below highlights three key lessons from the creation, development, and expansion of Mars.
Warren Buffett: This new technology is a "real threat"
At the recent Berkshire Hathaway annual meeting, Warren Buffett admitted this emerging technology is threatening his biggest cash cow. While Buffett shakes in his billionaire boots, only a few investors are embracing this new market which experts say will be worth over $2 trillion. Find out how you can cash in on this technology before the crowd catches on, by jumping onto one company that could get you the biggest piece of the action. Click here to access a FREE investor alert on the company we're calling the "brains behind" the technology.