This Company Hopes to Disrupt 3D Systems Corporation and Stratasys, Ltd.

By using ordinary copy paper, this 3-D printing company boasts a running cost between five and 30 times less than competing 3D Systems and Stratasys systems.

Jul 12, 2014 at 9:45AM

3D Systems (NYSE:DDD) and Stratasys (NASDAQ:SSYS) may have a stronghold on the 3-D printing market today, but Mcor Technologies, an Ireland-based 3-D printing company, hopes to change that in the future. Instead of using proprietary and highly marked up materials, Mcor's monochrome and full-color 3-D printers take advantage of ordinary copy paper as their primary material. As a result, Mcor systems boast a running cost between five and 30 times cheaper than competing 3D Systems and Stratasys systems. Ultimately, Mcor hopes to make a big splash in the professional conceptual modeling and early prototyping market, an area where 3D Systems and Stratasys currently dominate.

In the following video, 3-D printing specialist Steve Heller asks Mcor Technologies CEO Conor MacCormack to give 3D Systems and Stratasys investors an overview of the company's strategic vision.

A full transcript follows the video.

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Steve Heller: Hey Fools, Steve Heller here. I'm joined today with Conor MacCormack of Mcor Technologies; he's the CEO. Thank you so much for being here, Conor.

Conor MacCormack: Steve, my pleasure.

Heller: I wanted to get started, just for our readers out there, Mcor technologies uses paper to 3-D print objects. What's interesting about that is the running costs and operating costs are significantly less than competitors [like 3D Systems and Stratasys]; anywhere between five and 30 times, is that right?

MacCormack: That's correct.

Heller: I wanted to lay out -- since you're not publicly traded, there's not much information on you out there. What is your company's vision, in the context of the landscape which is rapidly evolving right now?

MacCormack: We have a very bold vision for a relatively small company up against these big Goliaths! We believe that we can become the market leader, providing full-color, professional and eco-friendly 3-D printers.

Those three things -- full color, professional, and eco-friendly -- really drive the innovation, drove this product to market, but all the new things we have coming down the line are all geared around those three philosophies. That's what really keeps us apart from everybody else.

Heller: Every product you're bringing to market, you're always thinking about the way you can make it the cheapest for the customer, at the end of the day.

MacCormack: Yes. For us, very simply, we had this idea, could we build a machine that had zero running costs? -- which is really against the grain from everybody else -- but we felt that was the real Achilles' heel of the industry. Always, we're always trying to make things very, very low-cost; the most accessible 3-D printer on the market. That drives everything.

Heller: Could you explain how it works? You basically just use regular copy paper, that you can buy at a Staples or a Costco, or wherever. You can put three reams into your IRIS, is that correct?

MacCormack: Yes.

Heller: About 1,500 sheets, and that's cut down into a 3-D printed object that looks like this, in full color.

MacCormack: Yes, it will take any standard office paper, and that is the big selling point of this technology, is that you can use regular office paper. You can even steal some paper out of a photocopier or a printer in your office.

But the basic idea, the unique selling point, is that customers are able to put their own material into the machine, and that's a big difference.

Heller: Right. You're not locking them in with some expensive proprietary material like some of your competitors [like 3D Systems and Stratasys].

MacCormack: Yes. There is an adhesive, and there's an ink component to our machine, so people might say, "Yeah, but you still have to buy that from us." That is true, but the biggest part of the building material is the paper. They supply that themselves, and even when you factor in the ink from Mcor and the adhesive from Mcor, we're still five to 30 times cheaper than everybody else, so it's still a very, very good proposition.

Heller: Very good, very disruptive.

Steve Heller owns shares of 3D Systems. The Motley Fool recommends 3D Systems, Costco Wholesale, and Stratasys. The Motley Fool owns shares of 3D Systems, Costco Wholesale, Staples, and Stratasys. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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