Might Destroy This Industry Before It's Primed to Launch is ready to provide the latest high-tech industry with its classic customer-centric strategy.

Jul 14, 2014 at 12:30PM

Another day, another business Amazon (NASDAQ:AMZN) sneaks into. The company, already providing back-end services to data-hungry clients like Netflix, realized that it could create its own collaborative cloud storage service. Now, along with Dropbox, Box, Google Drive, and Microsoft OneDrive, customers can store and share files with Amazon Zocalo.

Zocalo Central Hub


Zocalo's service and pricing reflect all of Amazon's values, which should make its competitors fear for their survival.

Customizable customer-centric product
Premium features of cloud storage, like editing documents and easier collaboration between users, were once the domain of the first movers. Differentiating themselves on these features along with ease of use, they were able to charge premium prices. But other cloud storage services are catching up, like Apple's (NASDAQ:AAPL) iCloud. Currently offering a simple and more personal solution that mainly backs up photos and iTunes purchases, a new iCloud will arrive this fall with cheaper pricing and easier to use storage and editing for files in the cloud.

Amazon Zocalo, geared more toward enterprise users, touts features like simple document feedback, access from any device, security, user control, and integrated corporate directories. A lot of these features won't be for the majority or simple, personal users, but they match top competitors in both customization and leading prices. This continues Amazon's practice of customer-centric service.

Cutthroat pricing
Like Amazon's traditional business, which is run on razor-thin margins or even no margin at all, Zocalo offers an incredible value in order to steal market share and build up its customer base. Comparison of cloud storage is inherently difficult, with no standard offering, but Amazon's is definitely near the cheapest available.

Service Storage Price
Amazon Zocalo 200GB $5/month
Google Drive 100GB $2/month
Microsoft OneDrive 200GB $8.30/month*
Apple iCloud 200GB $4/month
Dropbox 100GB $10/month
Box 100GB $5/mo

*Microsoft OneDrive charges $100 on an annual basis for the 200GB plan.

Box, which has yet to publicly list shares despite being eligible since April, might be the most comparable for focusing on enterprise customers, but offers half as much storage for the same price. At the low end, even though Apple's iCloud will be charging a dollar less, the service is less adaptable than Amazon's, as well as focused on the personal segment over enterprise.

Integrated ecosystem
The final feature that puts Zocalo over competitors is the integration with Amazon WorkSpaces, its cloud-based virtual desktop service. WorkSpace users receive 50GB of storage for free with Zocalo, and can upgrade to 200GB for just $2 per user per month. Box has no such virtual desktop service.

Amazon is known for small upgrades to existing services that may not seem like much at first, but can grow to become a highly valued conglomeration that customers won't want to leave. For example, Amazon Prime has consistently added services to the original free two-day shipping program. Now it includes streaming of a collection of free TV, movies, and music that help keep customers satisfied and loyal. 

Already a classic Amazon service
Zocalo fits right into Amazon's strategy. Because Amazon Zocalo is targeted toward enterprise clients, the services targeted at personal users may not feel any threat. But Box and other business-focused cloud storage companies might want to look for ways to differentiate themselves even further in order to survive.

An industry Amazon has yet to invade
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Dan Newman owns shares of Apple. The Motley Fool recommends, Apple, Google (A shares), Google (C shares), and Netflix. The Motley Fool owns shares of, Apple, Google (A shares), Google (C shares), Microsoft, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

©1995-2014 The Motley Fool. All rights reserved. | Privacy/Legal Information