The Future of Salesforce.com, Inc. Stock Is Buried in Data

RelateIQ pulls data from multiple sources to produce insights about your working relationships. Credit: RelateIQ.

Last week, Salesforce.com (NYSE: CRM  ) made an all-stock $390 million bet on data by acquiring "relationship intelligence" company RelateIQ. Fool contributor Tim Beyers explains the implications in the following video.

Think of it as more algorithmically driven version of the original Salesforce platform. RelateIQ brings together information from email, calendar, phone, and more -- every touchpoint, really -- to provide insights into how sales staff and other personnel conduct business on a daily basis.

Will RelateIQ make a difference for owners of Salesforce stock? Over the long term, certainly. Data is the key to getting new and existing customers to expand their relationship with Salesforce, and bigger contracts are the company's bread and butter. Salesforce had over $7 billion in total booked business as of May.

In the meantime, Tim says it's important to look at the whole picture. Salesforce isn't just making deals to boost revenue and profit. Rather, CEO Marc Benioff and his team are building a whole platform for helping clients make better business decisions.

Consider the company's recently announced Mobile Reports & Dashboards. Using them, any smartphone user of the Salesforce1 apps can drill down and take action on key business trends found among the bits and bytes stored online. Adding data-driven tools such as RelateIQ advances a strategy that's already in place.

By itself, RelateIQ isn't a catalyst. What it represents -- a move to bring more data to more customers, more often, wherever they are -- is the only catalyst that matters when considering the future of Salesforce stock.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


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Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

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Apple's next smart device (warning, it may shock you

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


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