The Future of, Inc. Stock Is Buried in Data continues its bet on data with a $390 million deal for RelateIQ .

Jul 15, 2014 at 9:45AM
Relateiq Process

RelateIQ pulls data from multiple sources to produce insights about your working relationships. Credit: RelateIQ.

Last week, (NYSE:CRM) made an all-stock $390 million bet on data by acquiring "relationship intelligence" company RelateIQ. Fool contributor Tim Beyers explains the implications in the following video.

Think of it as more algorithmically driven version of the original Salesforce platform. RelateIQ brings together information from email, calendar, phone, and more -- every touchpoint, really -- to provide insights into how sales staff and other personnel conduct business on a daily basis.

Will RelateIQ make a difference for owners of Salesforce stock? Over the long term, certainly. Data is the key to getting new and existing customers to expand their relationship with Salesforce, and bigger contracts are the company's bread and butter. Salesforce had over $7 billion in total booked business as of May.

In the meantime, Tim says it's important to look at the whole picture. Salesforce isn't just making deals to boost revenue and profit. Rather, CEO Marc Benioff and his team are building a whole platform for helping clients make better business decisions.

Consider the company's recently announced Mobile Reports & Dashboards. Using them, any smartphone user of the Salesforce1 apps can drill down and take action on key business trends found among the bits and bytes stored online. Adding data-driven tools such as RelateIQ advances a strategy that's already in place.

By itself, RelateIQ isn't a catalyst. What it represents -- a move to bring more data to more customers, more often, wherever they are -- is the only catalyst that matters when considering the future of Salesforce stock.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple, Berkshire Hathaway and at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Apple and and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

©1995-2014 The Motley Fool. All rights reserved. | Privacy/Legal Information