Will $199 Windows Laptops Hurt Apple and Google?

HP is putting out a $199 Microsoft-fueled laptop. Apple and Google can't ignore the event.

Jul 15, 2014 at 12:00PM

Microsoft (NASDAQ:MSFT) isn't ready to cede the floor in netbooks to Google's (NASDAQ:GOOG) Chromebook. Microsoft Chief Operations Officer Kevin Turner spoke at the software giant's partner conference Monday, and it seems as if it will be raining cheap Windows-fueled portables this holiday season.

The Verge is reporting on some of the new laptops that will be hitting the market in the coming months. 

The head turner is Hewlett-Packard (NYSE:HPQ) putting out a $199 laptop running Windows, but there were no specs offered beyond the ridiculous price point mentioned. There was also talk about HP "Stream" computing devices as cheap as $99, but with small screens that suggest that these will be more along the lines of cheap tablets than petite-sized laptops. There is already a growing number of cheap Windows laptops on the market, but now we're talking about entry-level Chromebook or subsidized iPhone cheap.   

Turner didn't have a problem talking up the specs of a $249 Toshiba laptop that will feature an 11.6-inch screen and 32 gigs of solid-state storage capacity, weighing in at a mere 2.4 pounds when it rolls out later this year.

Apple (NASDAQ:AAPL) and Google probably aren't nervous. Apple toils away at the high end of the market, and Google's likely hoping that the next wave of Windows devices will be bogged down by Microsoft's operating system and therefore keep Chromebooks as the platform of choice for folks wanting minimal boot times, optimal user free space, and malware-free living.

However, now that Microsoft is slashing Windows 8.1 and Windows 8.1 RT licenses to grow manufacturer support and market share, can we continue to dismiss the tech titan? PC sales have been slumping for a couple of years, but they are starting to show signs of life in this country.

Industry tracker IDC put out its preliminary read for the second quarter last week, showing that PC shipments in this country actually grew from 15.6 million units to 16.7 million units. Dirt-cheap computing has been at the heart of the spike, led by the emergence of hassle-free Chromebooks. IDC is only measuring the number of units shipped, but it wouldn't be a surprise if the overall value of the desktops and laptops declined. 

Apple may be a market darling, but according to IDC it's the only one of the five biggest players in this country posting a year-over-year decline in the quarter that just ended. That's not a coincidence. There will always be a market for high-end machines, especially given Apple's unique Mac features. However, this dynamic suggests that pricing is an issue with mainstream buyers that are relying more and more on tablets and smartphones to satisfy a lot of their computing needs.

It's against this backdrop that Microsoft is getting hungry for the low end. Apple and Google may not be worried, but it will be a problem if Microsoft isn't fading in relevance as they would like to believe.

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Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and Google (C shares). The Motley Fool owns shares of Apple, Google (C shares), and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

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David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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