Apple, Inc. Is Doubling Down on Enterprise With IBM

Source: Apple.

It's a bit of a surprising move, but the Apple (NASDAQ: AAPL  ) and IBM (NYSE: IBM  )  enterprise partnership announced this week could be exactly what the iMaker is looking for to up its enterprise game. It's definitely what IBM needs, as its revenue continues to decline.

A match made in business
Apple and IBM are teaming up to create enterprise apps for businesses, and provide companies full-time support for Apple's products. The two companies said they'll target retail, health-care, banking, travel and transportation, telecommunications, and insurance industries first.

Apple and IBM are creating at least 100 new enterprise apps from the ground up, some of which will be released this fall with iOS 8. The apps will lean on IBM's strengths in security, cloud storage, device management, and data analytics, but will be paired with Apple's mobile know-how and design simplicity.

In addition to the mobile applications, IBM will sell iPads and iPhones to its business customers, and provide 24/7 support for the devices and services as part of a new AppleCare for Enterprise service.

Why IBM needs this
In its latest quarterly earnings report back in April, IBM posted its eighth-consecutive quarter of year-over-year revenue decline. A big part of IBM's problem has been its hardware sales, which spurred the company to sell its server business to Lenovo earlier this year for $2.3 billion.

IBM Revenue (Quarterly YoY Growth) Chart
IBM Revenue (Quarterly YoY Growth) data by YCharts.

The new Apple partnership should help IBM to move away from its hardware business to its enterprise services and management pursuits. Working with Apple allows IBM to do what its does best with enterprise management, while leaving the hardware aspect to Apple's mobile devices.

IBM's mobile business has been a bright spot for the company recently, with revenue increasing 70% last year. This is the resource that IBM brings to the table in the Apple partnership. It's also where IBM could see continued growth.

Source: IBM.

Apple's enterprise benefit
As big of a step as this is for IBM, the benefits for Apple are enormous. Forrester Research said businesses and governments spent $11 billion on iPads last year, and that number will increase to $13 billion in 2015.

Excluding Apple's enterprise iPhone sales, the company's iPads and Mac computers have pushed Apple from just 1% of the enterprise market in 2009 to 8% in 2012. Earlier this year, Forrester estimated that Apple could take 11% of the enterprise market in 2015, even before the IBM partnership was announced.

If Apple was expected to take 11% of the enterprise tablet and computing market next year, it's likely the company can take even more than that with IBM's help. Of course, it will take time to see how this plays out for both companies; but as Apple pairs its best-selling devices with IBM's enterprise knowledge and support, it's clear that Apple's enterprise outlook is very good.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


Read/Post Comments (1) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 16, 2014, at 5:14 PM, devvvv wrote:

    OH oh due to this news Blackberry's hopes to a turnaround by focusing on enterprise is shot.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 3031432, ~/Articles/ArticleHandler.aspx, 9/22/2014 8:26:03 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement