Boeing's Order Book Booms... With a Little Help From Jordache Jeans

In just seven days, Boeing adds 134 planes to its order book.

Jul 18, 2014 at 1:44PM

Boeing (NYSE:BA) released its latest report on airplane orders received -- and canceled -- through mid-July on Thursday. As you might expect, with the Farnborough International Air Show in full swing, the orders are coming fast and furious.

Here's how things stand today, according to Boeing's latest order book update:

  • 604 "gross" orders for various flavors of its 737 regional airliner -- up 60 from last week
  • 219 orders for 777s -- a 62-plane increase
  • just one 747 order
  • 13 787s -- up an even dozen from the previous week

The list of buyers is long this week, with Boeing selling planes hand over fist in England. In total, Boeing's order book has swelled by 134 new planes, with:

  • Air Lease (NYSE:AL) placing orders for 10 new 737s and six 777s.
  • CIT Group (NYSE:CIT) ordering 10 Dreamliner 787s.
  • Privately held Intrepid Aviation placing orders for six 777s.
  • Privately held MG Aviation (owned by the Jordache jeans family) ordering up a pair of 787s.
  • Qatar Airways signing on for 50 777s.
  • An "unidentified customer" -- revealed to be China's Hainan Airlines in a separate press release -- placing orders for 50 of Boeing's big 737 MAX 8s.

No new cancellations were reported during the past seven days, with the result that, at 837 gross plane orders minus the 54 cancellations already on record, Boeing's order book now stands at a net 783 new planes ordered so far this year.

On a side note, previously placed orders (already in the order book), for which the buyers had yet to be identified, were also elaborated in this week's order book update. Specifically, two of Boeing's existing 737 orders came from Air Algerie, 10 more from Air Lease, and 10 more from China's Okay Airways Company.

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