Who Were the Corporate Winners of the World Cup?

In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Sean O'Reilly answer the following reader question:

Who made money from the World Cup this year? Which companies sank money into the tournament without much return?

--Michael D 

Mark and Sean talk about Emirates Airlines, Adidas, Nike (NYSE: NKE  ) , Coca-Cola, Visa, and McDonalds (NYSE: MCD  ) . Watch the video below to see what they have to say, and email them at to ask a question of your own.

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  • Report this Comment On July 18, 2014, at 10:21 AM, bookz wrote:

    That was the dumbest commentary I've ever seen on Motley Fool. And I've been a member for more than a decade.

    First, sponsors don't "wise" or not wise picks of winners...they make sponsorships of teams years in advance.

    Second a grade school kid would have a better explanation of how Coke's advertising/sponsorships work from an investment standpoint.

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(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

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Mark Reeth

Mark Reeth is an incredibly handsome Member Liaison, and is an expert on all things Foolish. Follow him on Twitter for all of the most important Fool news.

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