In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Sean O'Reilly answer the following reader question:

Who made money from the World Cup this year? Which companies sank money into the tournament without much return?

--Michael D 

Mark and Sean talk about Emirates Airlines, Adidas, Nike (NYSE:NKE), Coca-Cola, Visa, and McDonalds (NYSE:MCD). Watch the video below to see what they have to say, and email them at cg@fool.com to ask a question of your own.

Mark Reeth has no position in any stocks mentioned. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool recommends McDonald's and Nike. The Motley Fool owns shares of Nike. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.