Who Were the Corporate Winners of the World Cup?

In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Sean O'Reilly answer the following reader question:

Who made money from the World Cup this year? Which companies sank money into the tournament without much return?

--Michael D 

Mark and Sean talk about Emirates Airlines, Adidas, Nike (NYSE: NKE  ) , Coca-Cola, Visa, and McDonalds (NYSE: MCD  ) . Watch the video below to see what they have to say, and email them at cg@fool.com to ask a question of your own.

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  • Report this Comment On July 18, 2014, at 10:21 AM, bookz wrote:

    That was the dumbest commentary I've ever seen on Motley Fool. And I've been a member for more than a decade.

    First, sponsors don't "wise" or not wise picks of winners...they make sponsorships of teams years in advance.

    Second a grade school kid would have a better explanation of how Coke's advertising/sponsorships work from an investment standpoint.

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Apple's next smart device (warning, it may shock you

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


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