Philip Morris (PM 0.31%) delivered better-than-expected sales and earnings for the second quarter, as market-share gains and strong pricing across different geographies allowed the company to deliver solid performance. Besides, big and consistent capital distributions are a big plus for investors in the company. On the other hand, cigarette sales volume are still falling around the world, and that's a major risk factor to consider.

Is it the right time to buy Philip Morris, or are the risks too high at this stage? The following slideshow offers some ideas for investors willing to take a look at Philip Morris and its potential as an investment in the years ahead.