On Tuesday's MarketFoolery, host Chris Hill, Motley Fool Rule Breakers analyst Simon Erickson, and Fool.com analyst,Mark Reeth dive into the issues plaguing McDonald's (NYSE:MCD).

With second-quarter profits down 1%, global same-store sales flat, and U.S. same-store sales down 1.5%, McDonald's appears to have some pretty fundamental problems. Mark says the company wants to improve on three areas -- staff improvements, breakfast, and mascots -- but he also believes that McDonald's has a lot of issues that it's not doing anything about. Simon sees the company appealing to the value-conscious customer because of its value offerings, but that will be a problem as it tries to upsell with higher-priced foods. 

Mark thinks McDonald's has lost relevance with consumers who are shifting from value to health. Chris thinks there's a generational shift going on and wonders how much the company can do in terms of growth even if it fixes some of its ongoing issues.

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Chris Hill, Mark Reeth, and Simon Erickson have no position in any stocks mentioned. The Motley Fool recommends Apple and McDonald's and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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