Can Coca-Cola Reinvent Itself?

Will a generational shift be the end of Coca-Cola?

Jul 22, 2014 at 7:34PM

On Tuesday's Market Foolery, host Chris Hill, Motley Fool Rule Breakers analyst, Simon Erickson, and analyst, Mark Reeth, crack into Coca-Cola's (NYSE:KO) profits and look for silver-linings. 

Chris notes that Coca-Cola's second quarter profit of $2.6 billion is down 3% from a year ago, while global unit case volume rose 3%, which offset flat North American sales. Yet, he notes that this is the second decade of declining soda sales. Mark doesn't see that shift turning around anytime soon. Non-carbonated products are up and Mark sees this as part of a larger shift toward healthier choices made by consumers.

Coke Life will be coming out soon, which might be a game-changer, yet Mark thinks that green and white packaging and a sugar-substitute will not make a difference. Chris asks about silver-linings for Coca-Cola and wonders if the company can turn this around. Simon thinks that Coca-Cola is hedging their bets in at-home brewing of beverages and doesn't think that the soda-giant is sitting on the sidelines.

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Chris Hill owns shares of Coca-Cola. Mark Reeth has no position in any stocks mentioned. zzzzz_Simon Erickson has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola. The Motley Fool has the following options: long January 2016 $37 calls on Coca-Cola and short January 2016 $37 puts on Coca-Cola. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

A Financial Plan on an Index Card

Keeping it simple.

Aug 7, 2015 at 11:26AM

Two years ago, University of Chicago professor Harold Pollack wrote his entire financial plan on an index card.

It blew up. People loved the idea. Financial advice is often intentionally complicated. Obscurity lets advisors charge higher fees. But the most important parts are painfully simple. Here's how Pollack put it:

The card came out of chat I had regarding what I view as the financial industry's basic dilemma: The best investment advice fits on an index card. A commenter asked for the actual index card. Although I was originally speaking in metaphor, I grabbed a pen and one of my daughter's note cards, scribbled this out in maybe three minutes, snapped a picture with my iPhone, and the rest was history.

More advisors and investors caught onto the idea and started writing their own financial plans on a single index card.

I love the exercise, because it makes you think about what's important and forces you to be succinct.

So, here's my index-card financial plan:


Everything else is details. 

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