Can Coca-Cola Reinvent Itself?

On Tuesday's Market Foolery, host Chris Hill, Motley Fool Rule Breakers analyst, Simon Erickson, and Fool.com analyst, Mark Reeth, crack into Coca-Cola's (NYSE: KO  ) profits and look for silver-linings. 

Chris notes that Coca-Cola's second quarter profit of $2.6 billion is down 3% from a year ago, while global unit case volume rose 3%, which offset flat North American sales. Yet, he notes that this is the second decade of declining soda sales. Mark doesn't see that shift turning around anytime soon. Non-carbonated products are up and Mark sees this as part of a larger shift toward healthier choices made by consumers.

Coke Life will be coming out soon, which might be a game-changer, yet Mark thinks that green and white packaging and a sugar-substitute will not make a difference. Chris asks about silver-linings for Coca-Cola and wonders if the company can turn this around. Simon thinks that Coca-Cola is hedging their bets in at-home brewing of beverages and doesn't think that the soda-giant is sitting on the sidelines.

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  • Report this Comment On July 23, 2014, at 9:50 AM, Riggerwo wrote:

    Croca -Cola is on the ropes...SODA is basically crap..and hugley responsible for the obesity epidemic we have today...now for investors in the past coke has been a winner....but I would not invest a dime in this outfit until they do something about coke...and the artificial sweetner they are using..which is basically poison...so on ethical reasons I would not touch coke with the proverbial "barge pole". If coke fails to do something then the government is going to have to step in a put a large tax on their SODA products to try and curb use by the population. This will happen as the cost of health care for all these fat / diabetic folks is going off the scale! Coke "Life"..now that is funny...all coke does is shorten your life!

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