2. Coca-Cola's revenues flatter than an old bottle of Coke
Every soccer pitch in Brazil was surrounded by Coke ads for the world's eyes to see, and the World Cup push boosted Coca-Cola's quarter, as soda volumes rebounded 2% globally from flatness. But other international factors hurt it -- volume vs. sales, for one. If you're counting how many cans of Coke products were bought (i.e., volumes), then there was 3% growth globally, driven by Asia and Africa. But the U.S. dollar strengthened compared with those random currencies used to buy Fanta in China. The key is what those international volumes translate to in U.S. dollars (i.e., sales), and this important figure sank by 1.4%.
The takeaway is that these results were therefore flat (again). There's some growth potential in developing countries, but the old-geezer economies of the USA and Europe are tired of chugging soda. Lack of growth has kept KO's stock price frozen in the past year while the S&P 500 has risen 17%.
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