Why Herbalife Ltd. Stock Bounced Today

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Herbalife Ltd.  (NYSE: HLF  ) were looking healthier today, jumping as much as 26% after the market rejected Bill Ackman's short-selling presentation today. 

So what: Shares of the nutritional supplement seller dropped 12% yesterday after Ackman, the head of Pershing Square Capital Management and an Herbalife short-seller, promised to deliver a "death blow" to the company in a presentation exposing it as a "massive fraud" today. However, that didn't happen. In his argument, Ackman said the company's hiring practices violate U.S labor law, and he again called the multi-level marketer a "pyramid scheme," insisting that sellers make more money for recruiting new members than selling the actual product. Herbalife once again emphatically denied Ackman's claims in a press release following the presentation.

Now what: In its response, Herbalife noted that Ackman reaffirmed that "Herbalife is first and foremost a company with great products that people want," and that millions of customers choose its products. Continuing on, the company said Ackman again "over-promised and under-delivered in his presentation, and merely showed that the facts were on Herbalife's side. As the stock's jump shows, investors clearly agreed, rejecting Ackman's thesis. This saga is far from over as Ackman earlier this year convinced the DOJ to investigate Herbalife, but Herbalife has won this battle, and next time Ackman calls for Wall Street's attention, he likely won't have as much sway.

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  • Report this Comment On July 22, 2014, at 4:12 PM, earlcarroll wrote:

    GOOD GOLLY MISS MOLLY ackman promised a torpedo and a bazooka and he delivered a dud bottle rocket that went of in his pants...what a joke of a presentation...stock is up 25 percent...go billy go..schedule another one soon

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Jeremy Bowman

Fool since 2011. I write about consumer goods, the big picture, and whatever else piques my interest. Follow me on Twitter to see my latest articles, and for commentary on hot topics in retail and the broad market.

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8/28/2015 4:01 PM
HLF $57.33 Down -0.30 -0.52%
Herbalife CAPS Rating: *