Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Google Must Watch Out for the Sharks

Google (NASDAQ: GOOG  ) (NASDAQ: GOOGL  ) and Apple (NASDAQ: AAPL  ) are on the short list of the top disruptive companies of our lifetime. But Paul Nunes, who has studied businesses for decades, says either of these excellent companies can themselves be disrupted – and virtually overnight, at that.

Nunes is executive director of research at Accenture's Institute for High Performance, and co-author of Big Bang Disruption: Strategy in the Age of Devastating Innovation. I chatted with him at the 2014 International CES in Las Vegas about Google and other top-tier tech giants, and what they have to watch out for in order to maintain their dominance.

His book is an eye-opener, pointing out how rapidly things have changed in the tech world. No longer do most businesses follow the traditional bell curve when it comes to market adoption of their products and services. Instead, as you see in the image below, the move from the earliest innovators and adopters to the final laggards fittingly resembles a shark fin.

I asked Nunes which business model – Google or Apple's – was more likely to be disrupted. He noted that both are strong but each could be disrupted through a combination of their own complacency and the new "sharks" swimming around in their industries, pushing out new products with great speed. Some of these products will hit an exponential, nearly vertical, growth phase.

Nunes explains more in the video below, and about a company that wasn't quite ready for prime time when its product jumped to the top of the shark fin.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Read/Post Comments (0) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 3030224, ~/Articles/ArticleHandler.aspx, 9/1/2015 10:47:41 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Rex Moore

Rex Moore spent his formative years in Texas, and fought beside Davy Crockett at the Alamo. He currently travels the globe for TMF, bringing back video reports on conferences and companies that matter for investors.

Today's Market

updated 1 hour ago Sponsored by:
DOW 16,058.35 -469.68 -2.84%
S&P 500 1,913.85 -58.33 -2.96%
NASD 4,636.11 -140.40 -2.94%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/1/2015 3:59 PM
GOOG $597.79 Down -20.46 -3.31%
Google (C shares) CAPS Rating: ****
GOOGL $629.56 Down -18.26 -2.82%
Google (A shares) CAPS Rating: ****
AAPL $107.72 Down -5.04 -4.47%
Apple CAPS Rating: ****