Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Why the Six Flags Sell-Off May be Overblown

When Grand Prairie, Texas-based Six Flags (NYSE: SIX  ) reported earnings for the second quarter of 2014, investors were not too pleased. Despite robust growth in revenue and earnings, investors sent Six Flags' stock plummeting nearly 8%. Let's examine the main assumptions Wall Street seems to hold about Six Flags' performance and why the price drop was ultimately unjustified.

Why did the stock drop?
Investors seem to be turning bearish on Six Flags primarily because attendance decreased at the company's parks. Park attendance decreased across the board by 8%, which left Wall Street worried that Six Flags would not be able to draw the crowds necessary to maintain competitiveness in the industry. 

Six Flags responded to the fears by mentioning how the fierce winter storms of late 2013 and early 2014 affected its bottom line. At first, when reading over the report one may be inclined to think, "Um, Six Flags, it's summer. Stop blaming events from half a year ago for poorer attendance rates."

But hold on, Six Flags has a legitimate reason to mention the weather. The bad winter took a chunk out of the amusement park company's second-quarter results because of shortened holiday breaks and extended school schedules. Obviously, if Johnny and Susie are still in school in late June because the winter storms wreaked chaos on school schedules, families won't be at Six Flags.

However, despite the small concern about the decrease in overall attendance, Six Flags posted robust record results in other areas, which is why the share price decline seems unjustified from a long-term perspective.

Great financial performance and future potential
What is puzzling about the Six Flags sell-off is how Wall Street overlooked the company's good performance despite challenging economic times. The situation is comparable to a teenager who cleans his entire room and makes it immaculate, but leaves a pair of dirty socks on the floor. When it comes to Six Flags, it seems that Wall Street is fixated on the socks, not the immaculately clean room. 

Six Flags announced a record financial performance for the second quarter of 2014 as revenue grew $13 million, or 4%, to $377 million. In-park per capita revenue increased $1.65, or 10%, to $18.58. Guest spending per capita increased $4.21, or 11%, to $43.73, and admissions revenue per capita increased $2.56, or 11%, to $25.15. Adjusted EBITDA for the same three-month period came in at $145 million for a $7 million, or 5%, increase. Six Flags thrives because it is comparatively less expensive than Disney. Clearly these numbers indicate that the company is growing and still performs well in comparison to its peers. (NYSE: DIS  )

Six Flags is not only doing well financially, the company is also making smart moves into emerging markets. In April of 2014, Six Flags announced a new venture into the Middle East with the construction of a new theme park in Dubai, United Arab Emirates. And during the second quarter of 2014, Six Flags announced a new strategic partnership to build multiple Six Flags-branded theme parks in China. By tapping into emerging markets, Six Flags' management is making wise decisions for the company's future growth.

Another compelling reason to consider investing in Six Flags is the corporation's annual dividend payout of $1.88, which is currently yielding 4.5%. For income-oriented investors who are looking for a dividend stock, Six Flags is worthy of your attention.

With a great dividend, good expansion opportunities, and a recovery from winter storms under way, Six Flags is in a good position. The Six Flags sell-off at first seems justified, but ultimately the sell-off was short-sighted considering Six Flags' long-term potential.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 3041011, ~/Articles/ArticleHandler.aspx, 9/5/2015 8:36:33 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Evan Buck

Evan Buck is a Motley Fool blog contributor and an alumnus of the Foundation for Economic Education (FEE, He primarily focuses on the Consumer Goods sector.

Today's Market

updated 11 hours ago Sponsored by:
DOW 16,102.38 -272.38 -1.66%
S&P 500 1,921.22 -29.91 -1.53%
NASD 4,683.92 -49.58 -1.05%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/4/2015 4:04 PM
SIX $44.54 Down -0.24 -0.54%
Six Flags, Inc. CAPS Rating: **
DIS $100.97 Down -1.02 -1.00%
Walt Disney CAPS Rating: *****