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Apple, Inc. Stock Passes All-Time Highs -- 3 Lessons for Investors

It took a while, but Apple (NASDAQ: AAPL  ) stock is finally back.

AAPL Chart

AAPL data by YCharts

Less than two years ago, Apple stock set an all-time high at just a few dollars above $700, which, after the 7-to-1 stock split, translates to about $100. More specifically, Apple's post-split intraday split-adjusted all-time high was $100.72. On Tuesday, however, Apple's intraday high was just cents away from this all-time high and the stock reached new heights on Wednesday. Once you factor in the dividends Apple has paid out since the company crossed a post-split $100 the first time, it's certainly fair to say that Apple investors who have held during this period have recouped their losses fully.

Looking back at this rollercoaster ride, there are several excellent lessons for investors.

1. Shares can grow faster than market capitalization.
In other words, investors can be rewarded even when the total value of the underlying business doesn't grow. How is this possible? Share repurchases.

Case in point: When Apple hit post-split levels just over $100 the first time, its market capitalization was about $658 billion. This time, however, Apple's market capitalization is just $602 billion -- more than $50 billion lower. How'd this happen? Apple has been aggressively spending on share purchases.

AAPL Shares Outstanding Chart

AAPL Shares Outstanding data by YCharts

When shares can be repurchased at reasonable levels (or better yet, bargain levels), aggressive share repurchase programs like Apple's can create significant shareholder value.

2. Volatility is an investor's best friend.
When Apple stock plummeted to levels around a post-split $60 in 2013, it was clear that Apple stock was cheap. Sure, Apple's gross profit margins were suffering and revenue growth rates were slowing. But the market overreacted far too pessimistically, sending the stock to levels where Apple was trading at a price-to-earnings ratio around 10 for several months in 2013 -- even after Apple doubled its share repurchase program to $100 billion.

AAPL PE Ratio (TTM) Chart

AAPL P/E Ratio (TTM) data by YCharts

Of course, it's not always easy to pull the trigger on a stock when the market is screaming, "sell!" But for those who stirred up the courage to buy shares around a post-split $60, the reward has certainly been sweet.

Long-term investors should keep an eye out of opportunities like this. Benjamin Graham, known as the mentor to Warren Buffett and the "father" of value investing, best explained how to use volatility as a tool in his classic book, The Intelligent Investor

Basically, price fluctuations have only one significant meaning for the true investor. They provide him with an opportunity to buy wisely when prices fall sharply and to sell wisely when they advance a great deal. At other times he will do better if he forgets about the stock market and pays attention to his dividend returns and to the operating results of his companies.

3. Buying-and-holding Apple has worked out exceptionally well.
Despite all the doom and gloom headlines for Apple stock in recent years and the unfortunate loss of Steve Jobs in October 2011, Apple has turned out to be an incredible investment for the buy-and-hold investor.

AAPL Chart

AAPL data by YCharts

For long-term investors with a handful of excellent enduring companies in there portfolio, sometimes it is best to simply sit back, relax, and ignore all the volatility in the near-term.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Read/Post Comments (4) | Recommend This Article (18)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 21, 2014, at 10:16 AM, mds wrote:

    Excellent Article.

    Best I have seen on your sight, EVER.

  • Report this Comment On August 21, 2014, at 10:31 AM, mds wrote:

    Hey Dan.........Maybe a Lesson for the press as well.

    Care to comment?

  • Report this Comment On August 22, 2014, at 9:47 AM, Mathman6577 wrote:

    $APPL has also outperformed tech sector darlings $GOOG and $AMZN by more than a 5:1 margin since Google went public in 2004.

  • Report this Comment On August 22, 2014, at 3:07 PM, BamaJames wrote:

    It tickles me to no end every time I see the Apple letterhead in the Forrest Gump movie pointing out the success of Lt. Dan's investment prowess, even though it was slightly exaggerated. Who knows, maybe Forrest or Lt. Dan were friends with Steve Jobs or Steve Wozniak and somehow they purchased some Apple stock before it went public on December 12, 1980 at a split-adjusted price of $0.45 a share.

    Between that point and Jenny's eventually death on March 22, 1982, Apple's stock price never went higher than $0.55 a share and closed at $0.25 a share on the day she passed away.

    An interesting point about Apple's IPO was that it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (around 300) than any company in history. I guess Forrest and Lt. Dan were part of that group. :-)

    But just imagine how much a $1,000 worth of Apple stock at $0.20 a share (5,000 shares) on Aug 9, 1982 would be worth now??? Something in the neighborhood of $500,000!!! That's a nice return! Would you wait 30 years for an increase of $499,000???? I know I would! Patience is a virtue and that's what I like about the advice we get from Motley Fool.

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Leaked: Apple's Next Smart Device
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Daniel Sparks

Daniel is a senior technology specialist at The Motley Fool. To get the inside scoop on his coverage of technology companies, follow him on Twitter.

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