The domestic carrier employs carefully considered strategic initiatives to fend off competition and remain in expansion mode.
Alaska Air Group, Inc. (ALK 0.72%), contrary to the expectation of some, has not only met the challenge of Delta Air Lines' (DAL 4.05%) increased presence in Seattle over the past few years -- but it's also thriving. While there are numerous reasons behind Alaska's ability to hold market share in its primary hub and headquarters, several strategic initiatives stand out. To find out why the company is prospering, simply read through the following presentation.
Asit Sharma has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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