Say Cheese, Google!

Is a picture worth a thousand words? Google's (Nasdaq: GOOG  ) betting that it is. The search giant is hoping its Picasa service will give its users one more reason to visit its Spartan site (and, of course, stick around longer).

According to Google's press announcement, Picasa's new service enhancements will allow photographers to edit, organize, and share photographs easily -- not to mention find those pesky files, which many of us know is not always an easy task. The service even includes a messaging service called Hello through which users can share pictures. And, of course, the service will allow users to easily send photos using Gmail as well as upload the images to blogs hosted on its Blogger site.

Digital photography has been a huge hit with consumers -- it's probably safe to call it a craze. Further, digital photography is probably one of the major drivers for more widespread broadband adoption, considering that plodding old dial-up connections choked on large attachments. The big picture behind all this success is, of course, the way technology can help us keep up to date with our loved ones who are far away.

And Google, of course, wants in on that kind of action. The move capitalizes on features that people desire right now. It's even more than folks simply wanting to bombard one another with digital memories. Other trends are at work; for example, the ability to easily edit and then upload photos to blogs capitalizes off the increasing popularity of the blog medium -- and theoretically could boost the popularity of its Blogger product.

And of course, in the long run investors know that Google faces many challenges as its deep-pocketed and popular rivals continue to make attempts to steal away search. Yahoo! (Nasdaq: YHOO  ) , for example, may have pulled a "me too" move with its recent desktop search beta launch, but it's also coming up with other interesting ways to lure users to its site.

Microsoft (Nasdaq: MSFT  ) isn't taking Google's success sitting down, either, with its own eyeing of the search space, and it's hard to ignore that company's legacy of seeing a technology or feature that resonates with customers and emulating it. Our own Seth Jayson recently wondered whether Microsoft can kill Google.

It's quite obvious -- and necessary -- that Google can't rest on its own laurels as it continues to stretch the definition of "search" into the realms of organization. This is its bid to become a deeply entrenched part of computer users' experiences the second they boot up their computers. Given Google's super-premium price tag, though, investors expect no less.

What do you think of this new service? Will it bring shutterbugs of all kinds to Google? Talk about this issue and more on our Google discussion board.

Alyce Lomax does not own shares of any of the companies mentioned.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 489874, ~/Articles/ArticleHandler.aspx, 10/24/2014 12:25:20 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Apple's next smart device (warning, it may shock you

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


Advertisement